Post-Appointment Reviews of Service Providers

[TCSlaguna]

Hello Everyone! 

Our 2026 New Year goal is to better track our business quantitatively and qualitatively. 

Square does a great job of tracking sales. Reports for Appointments could be improved, but that discussion is for another time. 

As for the other aspect, I would like to have a post-appointment (automated) email sent out for the clients with a survey (maybe a Google Form) where they rate and comment on their appointment with the service provider. We have ten service providers, so it's important to learn what people like, what they don't like, and so forth. 

I do not see the option in Square Email Marketing to have a post-appointment email. 

Would greatly appreciate your help. 

[Vanilla]

Hi there! 👋😊

You can actually accomplish this directly within Square.

From your Square Dashboard:

1. Go to Customers
2. Select Marketing
3. Click Automations
4. Scroll down to Get more Google reviews
5. Choose Email or Text

This automation is sent automatically within 24 hours after the client’s appointment, which is perfect for capturing timely, honest feedback. While it’s positioned as a Google review request, it still allows clients to rate their experience and leave comments, giving you valuable qualitative insight across all service providers.

Hope this helps as you work toward your 2026 goals!

[Skincityspa]

Do we have to subscribe and pay for email marketing for this Google review after service? Or is this free?

[Vanilla]

Good question, You do have to have square plus or square premium. It is not available with the Square Free plan

[JHB2021]

I have Square Plus but it says I have to pay to activate the automated Google Reviews

[Vanilla]

That’s odd. Square Plus includes unlimited email marketing and 500 marketing text messages. After the 500, texts are $0.03 each. With Square Premium, the first 2,500 texts are included, then $0.015 per message.

Aside from usage-based messaging costs, I’m not seeing any separate fee to activate this feature. I’d recommend reaching out to Square Customer Support to confirm what you’re seeing.

[TCSlaguna]

Hi @Vanilla, 

Thanks for the info on getting post-appointment Google Reviews. It seems like a quick and easy automated way to collect Google Reviews. 

My concerns: 

1) This may be great for post-product purchases. For appointments, I'd like to note who they had the service with (Perhaps they will mention it in their Google Review: "I had ___ service with ____ provider." But there is a chance they may not. 

2) I'd like to ask specific questions about the service they got. What they liked, what they disliked.

3) There may be personal things about the service they may not want to mention in a public review

4) Having it as a Google Form will make data collection and analysis easier.

I will turn on the Google Reviews automation, as it will be beneficial overall for collecting reviews for our business. 

Thanks! 

[simplyyou]

Yes great way for clients to give reviews 

[simplyyou]

Are you looking for your specific needs 

[Skincityspa]

I was responding to someone asking a question about Post service automation review for Google.

[simplyyou]

My apologies 

[Vanilla]

@TCSlaguna 

One additional option within Square that may help address several of your concerns is Square Customer Feedback.

When enabled, this feedback prompt is sent on the client’s digital receipt at checkout. Clients can:

• Rate their experience using a smiley or sad face
• Select a reason for their feedback
• Leave a private note with additional details

A few key advantages:

• Clients are more likely to mention the service provider here, and even if they don’t, Square ties the feedback to the exact customer
• If staff are assigned to appointments, you can easily track who serviced the client
• Feedback can be kept internal only (for example, visible to management only), which encourages more honest responses
• This is ideal for collecting private, service-specific feedback that clients may not feel comfortable sharing publicly

This works really well alongside Google Review automations — public reviews for visibility and trust, and Square Feedback for internal quality control and team development.

You can read more about how it works and how to set it up here:

https://squareup.com/help/us/en/article/5241-get-started-with-square-feedback

Hope this helps 

 

[TCSlaguna]

That is great advice @Vanilla! I think I will encourage customers to do the Square Customer Feedback after they have completed the service. 

Thanks!