Hi! We like to address our customers by their first name in each email. When using our other services, we always have the ability to insert a merge field into the email template (Usually something like #firstname) that will autopopulate that information into each customer's email. For example, in the template it would be "Hi #Firstname, ...." which would convert to "Hi Kathy, ..." when sent to a customer named Kathy. Other fields we often use are email, phone #, mailing address, etcetera.
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