I was just wondering what other users experiences are of the Square Cart on checkout and could this be improved, streamlined or is it doing a great job as it is?
For me it feels a missed opportunity to drive sales and connect with the customer on checkout. So looking at the checkout for other systems, things like the spend bar, which shows the progression of our spend to unlock free shipping, is great it encourages more buying (even with the concession of free shipping), then there is gift wrapping at checkout and add a note (not at the item level but at checkout), nice personal touch. Then there is the upsell, the 'you may also like' in the cart. These are all super ways to engage and drive sales. See image below.
What features like this have you comer across which would enhance the checkout experience and help drive your sales.
We carry many products that have accessories available as an upgrade (high margin). For scooters and wheelchairs we have cup holders, cell phone holders, etc. and for lift chairs we have fabric upgrades like leather and cross-over fabrics. We utilize Square's modifiers functions to present these options at checkout. This helps are team be consistent in offering and, in most cases, a client will opt for additional accessories (we also have these accessories outfitted on your showroom stock, so customers can't miss it). It also provides us an easy way to provide overall price to a customer without having to lookup prices elsewhere.
I like the "free shipping" based on spend idea. We manage this on transaction by transaction, but having an automated capability would provide consistency. Its similar to how we present our service plan (2nd picture below). We offer the plan on specific categories and mark the selection at transaction.
Great post @doc_choc , there is a free shipping progress bar option, I've been using for a while, and I think it's motivational for customers to keep adding to their cart until they get free shipping. I have my shipping profiles set by cart dollar amount, so my shipping costs progressively increase as their cart gets more full, but at a certain point the Shipping becomes Free. I think this makes ordering more seem more cost effective. You can see the setting here:
https://www.weebly.com/app/store/users/126405578/sites/122496413704188776/#/store/checkout
You have to enable "Fulfillment progress meter in cart "
Note: you'll have to set a free shipping option first so you'll be able to enable the progress meter.
Great thread with some excellent points already shared! Here are a few ideas I believe would significantly enhance our checkout and drive customer engagement even further:
Item Subscription for Local Delivery: Allow customers to easily subscribe to items they frequently purchase, especially beneficial for local delivery services. This convenience boosts repeat sales and customer satisfaction.
Smart Upsell Recommendations: Implement upselling by suggesting frequently purchased items that customers haven't added to their current cart. This can increase average order values effectively.
Encourage Reward Redemption at Checkout: Before finalizing payments—whether in-store via POS after confirming loyalty members or during online checkout—prompt customers to redeem available rewards. This emphasizes value, reduces outstanding reward liabilities, and promotes loyalty program engagement.
Allow Unverified Address Orders with Flags: To reduce abandoned carts, let orders with unverified or partially verified addresses proceed through checkout while clearly flagged for manual review. This ensures fewer missed sales opportunities.
Re-engage Customers Opted Out of Marketing: Offer gentle opt-in prompts during checkout to customers who've previously opted out of marketing communications, highlighting benefits or incentives to encourage reconnection.
Curious to hear your thoughts and see what other suggestions might be out there!
