Explaining gift card redeemed on Reconciliation report

I need help understanding the Reconciliation report (under Reports > Accounting > Reconciliation).

 

I have a total payments collected == $1,000 (example)

and a category called "Non-transferable payments" which has "Gift card redeemed" under it showing -$300 (example). 

Bringing my Payments eligible for transfer to $700 (example)

 

Why does gift card redeemed show a minus value?

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Is anyone from the support team able to help?

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