Why are the emails I send to my customers going straight into their spam?

[PaulWheel]

Hello

I sent out about 200 emails to my customers yesterday, all whom are eager to buy my products as I recently captured their interest - but every single email I've enquired about, has gone straight into their spam folder.

Its incredibly frustrating, as the ones I've managed to contact on Instagram have already placed orders, but I have no way to reach the other people..

[Breffni · Accepted solution]

Thanks for flagging this @PaulWheel - I understand how important it is for your customers to receive your communications. 

It sounds like this is occurring with Square Marketing but let me know if I've misunderstood. 

If a customer is not receiving your Square Marketing email campaigns, below are a few troubleshooting steps:

• Make sure your customer appears under the Delivered list on the campaign report. If they are listed, you can ask your customer to check their spam folders. Read more about spam filters.

• If your customer does not appear under Delivered, you can check the Bounced list. An email can bounce for different reasons, including an invalid email address, full inbox, or the email address is rejected from the email provider.

• In case your customer is not listed under any of the lists mentioned above, you can check whether they are included in the group specific to the email campaign which was sent. To do so, locate the customer’s profile in your Customer Directory, and view the Groups listed under their profile. For example, if the campaign was sent to Regular Customers, the customer will need to be listed in that group to receive the email campaign.

• If the customer has not made at least 1 payment in the last 12 months with your business, they will be considered unsubscribed from your business’ marketing communications.

• Your customer may have unsubscribed to receiving Square Marketing emails. Customers can manage their preferences from their profile.

Let me know how you go with checking these details.