Just thinking on the pre-order idea you can always reinforce the delivery lead-time through a follow-up email. It's always good to be communicating with your customers as you progress through the fulfilment process.
Just on the paid for features with Square, you are right to be cautious when setting up a business as every penny counts and with the current challenging climate too, but I have have found from experience that sometimes the money can be well spent on tech if you find it makes your life easier and delivers your customer the best online experience whether that be in fulfilment or the additional options on the creative side when developing your website, when used well it helps you stand out in the crowd. But there is a limit as a small business owner that I will go to also, and I always question myself when I sign up for new services (including personal ones like Netflix, in fact a Square subscription would be better value than Netflix lol), but invariably this gets filtered as it either helps my business or doesn't and I adjust the subscriptions accordingly. I know the process you are going through as I'm sure all small business owners have done the same.
