Is it possible restrict certain customers to your loyalty program?

[jenwood]

We are starting a loyalty program through square for our club.  We are asking for customers to join for $50 and it includes exclusive access to our loyalty program.  Is it possible to just have these customers get access to the loyalty points?

[Laurie_ · Accepted solution]

Hi @jenwood👋,

Square doesn't currently offer a built-in feature to restrict access to a Square Loyalty Program based on specific customer groups. However, you can set up eligibility criteria for customers to earn points, which can be based on factors like the number of visits, spending thresholds, or even select items and categories.

While you do have the option to delete Square Loyalty accounts directly from customer profiles, this action is typically reserved for customer requests to be removed from the program or for addressing suspicious activity. It’s not generally used to manage Loyalty enrolment.

Could you share more about how customers will earn rewards and what those rewards look like?

If your goal is to provide discounted products and services to a specific group of members, I wonder if Square Subscriptions might be a better fit for your needs. I'll wait to hear more from you first!

[Laurie_ · Accepted solution]

Hi @jenwood👋,

Square doesn't currently offer a built-in feature to restrict access to a Square Loyalty Program based on specific customer groups. However, you can set up eligibility criteria for customers to earn points, which can be based on factors like the number of visits, spending thresholds, or even select items and categories.

While you do have the option to delete Square Loyalty accounts directly from customer profiles, this action is typically reserved for customer requests to be removed from the program or for addressing suspicious activity. It’s not generally used to manage Loyalty enrolment.

Could you share more about how customers will earn rewards and what those rewards look like?

If your goal is to provide discounted products and services to a specific group of members, I wonder if Square Subscriptions might be a better fit for your needs. I'll wait to hear more from you first!

[jenwood]

Oh that is really helpful, thank you.  I could then set a min spend limit to be the membership price which would work nicely.  Thanks so much for your response!

[Laurie_ · Accepted solution]

I'm glad that was helpful, @jenwood! If you have any more questions like this, feel free to reach out anytime – we’re always happy to help! 🙂

[Pintuna]

Hi @jenwood, looks like you are introducing a paid membership program where only the members can get discounts and earn loyalty points. Paid membership/loyalty programs are the best way to create a recurring revenue stream and increase customer engagement.

I'm Ashwin from Pintuna, one of Square's trusty partners! We have 100s of merchants using our membership app to do exactly what you are trying to do. The app is tightly integrated with Square POS and automatically offers member discounts at checkout and calculates loyalty points that are updated in real time in the customer's apple/google wallet.

Happy to demo if interested. You can reach out to us at [email protected]