Best way to develop and sell an app for Square

We are a development company looking to produce an app that extends Square's default interface and functionality. In general, we want to:

 

  1. Create a custom customer-facing interface
  2. Possibly add some custom backend UI components
  3. Ensure data integration between our custom interface/components and the base platform

 

To be clear: We are not seeking platform integration with our own existing, separate product or service. Instead, our aim is to develop a brand-new, custom enhancement to Square's native interface/functionality. 

 

Given these very general goals, we then want to sell the resulting application in Square's app marketplace.

 

What would be the best way to get started? I assume there is some app development, review, and sales process or protocol that we need to follow, and we'd welcome any tips and/or references to corresponding resources.

 

Thanks!

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