Different Email Confirmations or Automated Follow-Ups Based on Item Purchased

[AshTMC2025]

We’re looking for a way to automate or customise our email confirmations in Square, depending on the item or event ticket purchased.

At the moment, a few days before each event, we manually go through every individual order, copy out each purchaser’s email address, and then send a bulk message from Outlook (our main address in “To:” and all recipients in BCC). This process is extremely time-consuming and is becoming quite daunting as our business scales and event bookings increase.

Ideally, we’d love to:

• Send different confirmation or information emails automatically depending on the item purchased (e.g., different event details).

• Or find a way to export or automate attendee email lists more efficiently to reduce the manual work.

Is there a feature, integration, or workaround that would make this process smoother? Perhaps using Square Marketing, automations, or a third-party integration?

Any guidance or suggestions would be hugely appreciated!

Thanks so much - Ash

[_Violet · Accepted solution]

Hello @AshTMC2025 and thanks for reaching out with your question 🙂

We don't have a feature that will allow you to send different emails to your customer automatically, based on the item purchased. However, there is a way to send additional info to your customers via email, when they purchase an item that is non-physical or of the digital item type. When customers purchase your non-physical items, you can manually email them with the details to redeem their purchase.

If you'd like to send these emails automatically, check out our partnership with SendOwl in our Square App Marketplace.

I hope this information is helpful but please do let me know if you have any additional questions.