all about content for online. We create unexpected content that gets people thinking. Over time they share, join the club, begin to listen to more of what we say and engage with our products more often. For the dry cleaners we provide content on closet organization, trendy clothing hacks, travel hacks, wardrobe care tips, clothing storage, lots of items not directly related to dry cleaning. It brings the customer in, they start paying attention and many end up purchasing services directly after seeing our content. It's a tedious effort, but once established old and new content pays off as it's always out there and customers feel more connected to us. They also respond better to direct sales efforts once they are more connected.
Take care of yourself and, as life provides, someone else too.
