The new Google product integration with Square has helped me gain more exposure. I updated my listings to include them on Google a few at a time ( I have 1500+ skus) and noticed more page views and sales! It took time to get them all approved on Google but it really was the effort.
Take an SEO course and learn how to get your website ranking for your products on at least pages 1-3.
PINTEREST!!! I wish Square Online integrated better with Pinterest but there are ways to get great views and sales out of Pinterest. basically using the same SEO keywords and descriptions you're using for Google SEO rankings.
Almost all social networks now have SEO built into their algorithms so it is a skill set you need to learn in order to get your products noticed online.
And great, unique pictures. If you are using general stock photos from another brand on your site all the SEO work you do will just take the reader right back to manufacturer/original photo posts in a google/Pinterest/Instagram photo search.
