Which reward program is recommended for my business model?

[bold-beauty]

Hello all, I opened up a small wax & skincare studio last year and I want to begin offering a reward program to my existing loyal clientele. While I continue to get clients, I want to work on keeping them. I began offering birthday and referral rewards like $5.00 off their entire purchase during their birthday month and for each referral sent (unlimited). I'm thinking about offering a points reward system for them to prebook their next and future appointments so my appointment book is at least filled 8-12 weeks out and/or offering rewards towards $$ spent, but don’t know how much $$ spent should be rewarded. I hope I make sense. 

Which loyalty rewards program would you recommend? 

[JessPoynter · Accepted solution]

Congratulations on your business!

I have a hair studio and have a similar desire for rewarding my loyal clients. I came up with a modified approach to my point qualifiers since it isn’t possible to do a variety of automatic actions. 

So, I manually input if someone received 1-10 points based on certain things (social media mention, review, product purchase, treatment add-on, referral) and then when they hit 50 points they get $40 off their next service. I’ve found that it’s a way to reward and encourage more growth. 

Hope this helps! 

[firensmokecigar]

Hello,

Congrats on your business.  Our business is very different, I have a retail cigar lounge.  However, I think the right rewards strategy can work for anyone.  My customers LOVES my point system.  I think they love that they can earn enough points to get a freebie.

So here is what I do...... My average purchase price or cigar price is $10.  The customer earns 1 point if they spend $10 or more in one transactions.  After they earn 10 points then they can spend $10 toward any cigar which usually works out to a free cigar!

They are constantly checking and making purchases over $10 to ensure they get points.

With that said just make sure your rewards system is attainable which will encourage more purchasing.... 

[bold-beauty]

Thank you firensmokecigar for reaching out to me! I appreciate you taking the time to wish me a congratulatory email for my new business 😀and for the informational recommendations that I was seeking. This is perfect!! 

Best of luck with your continued success!

PS I love the name of your cigar business, firensmokecigar, it's cool, catchy and to the point!!

[JessPoynter · Accepted solution]

Congratulations on your business!

I have a hair studio and have a similar desire for rewarding my loyal clients. I came up with a modified approach to my point qualifiers since it isn’t possible to do a variety of automatic actions. 

So, I manually input if someone received 1-10 points based on certain things (social media mention, review, product purchase, treatment add-on, referral) and then when they hit 50 points they get $40 off their next service. I’ve found that it’s a way to reward and encourage more growth. 

Hope this helps! 

[bold-beauty]

Thank you @JessPoynterfor the congratulatory message and for reaching out. I appreciate you taking the time to share what you do too.

I definitely want to reward folks for all that you mentioned; leaving a review (maybe 10 pts), referral (5 pts), social media mention, treatment add-on, and product purchase. I will need to make notes on each of my client's profiles and schedule a reminder to ask my guest if they're interested in redeeming their points at point of sale or on their next visit, etc. This is a great incentive and reward system! Again, thank you!! 

Best of luck with your continued success! This is extremely helpful! =D

[JessPoynter · Accepted solution]

If you use the Loyalty through Square you won't need to make a special note because their Loyalty balance will pop up at checkout. They can choose if they want to use it or save it. 

I hope your clients see the value in the Loyalty program! 

[bold-beauty]

Sorry SO late on the reply. I replied in my mind two weeks ago. 😳 Good to know about the Loyalty program through Square! My clients will see the value in this, and if they don't, I'll remind them. 😉

Thank you again!