DO YOU USE MORE THAN 1 BUSINESS WEBSITE FOR YOUR BUSINESS?

[FITNESSTRAINER]

I'm told that you should try a few different formats and presentation styles, but I am not a fan of the idea of managing multiple sites.  Please let me know your reasoning and success rate.

[TheRealChipA]

Hey there @FITNESSTRAINER.  My suspicion is that businesses that do that either have more money on their hands than is needed, or they have people that they need to make work for.  In my book, branding is key.  Figure out your brand — logo, colors, fonts, etc. — and stick to that.  To me, consistency is much better than trying to cater to people whose attention span is less than that of a gnat.  lol. 

That being said, there’s nothing wrong with making modifications to your brand occasionally.  We have done that at Piper’s, though they weren’t big changes.  If colors and fonts aren’t critical to you, for example, why not change them up once a year or so.  Square makes this easy by allowing you (currently in your Online settings) to change they to be applied globally across your site.  Just go to your online dashboard > Online > Edit Site.  Click the Site Design button and you’ll see various site design elements you can change for an instant refresh.  Even as easy as that is, though, I wouldn’t recommend doing it too often.

[WoodCandleCo]

Hi @FITNESSTRAINER! To add onto @TheRealChipA, I've never heard of doing this, and I wouldn't recommend it. I imagine having multiple could be looked at as spam by Google, throw of SEO, confuse customers, etc. Like Chip said, focus on your overall brand identity (colors, fonts, styling, etc) and keep that consistent. 

Were they talking about having multiple top-level domains? ie. woodcandleco.com, woodcandleco.org, woodcandleco.xyz, etc etc. This can be beneficial, especially if you shorthand your business (think NYT.com and newyorktimes.com). You can multiple domains to all point to the same place so you're still only managing one website. You just have to pay for each domain.

[rtfulk]

@FITNESSTRAINER We have 2 websites, not not by choice. We have our main site through Square and we have another setup through CommentSold. The only reason we have CommentSold is we do live shows. CommentSold makes it easy to do live shows, they build you an app and we are able to sell live through the app, facebook and instragrm. CommentSold also has and app that connects to Square so when I put an item up on Square it is synced to CommentSold. We have basically mirrored our CommentSold website to Square so other than the domain name being different both sites look almost identical. I would not recommend 2 different websites, even though they sync together it is still extra work just making sure everything is synced, it’s time I could be doing other stuff.

[Summer2024]

Thanks to all of you @rtfulk @WoodCandleCo @TheRealChipA for providing your insight here. I am not going to mark a best answer because all of these responses are great! @FITNESSTRAINER Let us know if you have any other questions!