About the event

Client expectations are evolving. Is your beauty business ready?

In our latest report, more than 4,000 consumers shared how the industry is changing in 2025. From tech-powered tools to smarter loyalty programs, innovation is no longer optional — it’s essential.

Join Square and a panel of beauty leaders as they explore the top trends shaping the future of beauty. Learn how innovative businesses are adapting to grow, stay ahead, and build stronger client connections.

What you’ll learn

• How to expand revenue through memberships, services, and retail (plus a demo)
• What clients expect from your checkout experience (hint: it’s not cash)
• How to build loyalty beyond points and drive repeat bookings with personalization, automation, and smart marketing via email and SMS
• Why beauty pros are embracing AI, text, and automation to save time and meet the demand for digital convenience

Please RSVP "Yes" to this event at the top right side of this page. That way other Community members and the Square team will know you'll be joining.

Next, use the link below to register for the online event. This will give you the access link for the event. 

Register now