You don’t have a targeting problem, you have an offer problem

[TicketsCandy]

Across TicketsCandy events, we see campaigns with “perfect” audiences still flop… then take off after one simple change - the offer.

- Strong offers drive ~40–60% higher click-through rates
- Clear value in the first line improves conversions by ~25–35%
- Weak or vague offers? Up to 2x higher drop-off, even with good targeting

People usually click because the offer feels worth it.

Before tweaking audiences again, look at what you’re actually asking them to buy.

[SVLFever]

Sound advice @TicketsCandy .  

Are you finding that certain offers work better than others?  Such as;

• BOGO
• X% off
• $ off when spending X
• Something else?

[TicketsCandy]

We see time-based urgency work better than percentage off. Like "early bird ends Friday" or "first 50 tickets" moves more than "15% off." Dollar-off works when the ticket price is high enough that the discount feels real.