How do you decide what to promo?

[JTPets]

I'm feeling lazy and fishing for ideas. 😅

I usually fall back on simple stuff like:
– 10% off storewide coupons
– 25% off clearance items I want to move out

But I know there are smarter ways to do it.

What are your strategies for deciding what to promote—and how do you manage those promos once you’ve picked them?
Do you go by seasonality? Inventory levels? Margins? Just vibes?

Would love to hear what works for your business!

[DinaLRosenberg]

We go by vibes- but do try to keep it seasonal.

The summer solstice is coming up so we have a silent auction happening virtually on instagram stories. We post photos and the starting bid is at least 50% off- we add new products each day and bidders learn what they win when bidding closes.

[JUYBoutique20]

Great question!!! I definitely do seasonal sales, but I want to start having like promos on categories.  So, one week I might have a dress promo then another week do a jean promo.  Not necessarily a sale, but gift with purchases would be fun.

[DinaLRosenberg]

sometimes we offer enter to win with purchase. So for example you spend a certain amount of money- you get entered to win a gift basket, etc.