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How are you using AI to improve your business? What are your biggest questions?
👋 Hi folks! My name is Sam and I’m part of the team working on Square AI, which is now available in open beta to all owner accounts in the US.
As we continue to build AI capabilities into Square and bring you resources to help you get the most out of AI, we’re curious to hear:
What are some of your biggest questions about using AI to improve your business?
What are some of the biggest unlocks you’ve found by using AI so far?
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Hello,
1. I use it for posting advertisements and managing my inventory.
2. I track not just sales but also trends. For instance, I can ask how many beige couches were sold today and check on all my top-selling items throughout the day. Even though all my sales for the day are recorded after closing, I prefer to place orders beforehand. This way, I can monitor trends on what's popular and selling, including which colors are in demand.
I created a separate tab for ordering supplies, like cleaners and paper towels. I keep track of these items; my rule is that if they are half full, I need to restock. I don’t even have to be at the store to check. I could be at Costco, and I can simply ask about supplies, and there’s my list.
I must admit, I didn't set up my office system myself—someone else did that for me. However, as long as everything is properly entered, it pulls up the information I need. I use it for spell checking, inventory management, tracking trends, and maintaining a shopping list. I analyze daily sales compared to last week’s figures and keep track of new customers for the week. I compare the data from the day to the night, and it has been accurate as long as the inputs are correct. That's the biggest key I have found is entering it like you're going to ask it. If not the results are not correct.
I don’t use it frequently for customer interactions, but when I do, it’s usually for specific questions like, "What color rug would go best with a taupe couch and light tan curtains?" It provides suggestions, and I can show customers pictures. I'm selective about which customers I assist in this way because I still value that personal connection that differentiates small businesses from big box stores. That's where human judgment comes into play.
Overall, I think it’s a great tool, especially coming from someone who wasn't initially keen on AI. When used properly, it has saved me time, which translates to saving money. Hopefully, this helps. I could go on for pages about how much I do use it now.
If I helped answer your question hit the best answer. Thank you!

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💅 We’ve been using AI to keep our books full and our marketing tight! At Digits and Spikes Nail Studio, I use AI in a few key ways:
✨ Lead Follow-Up + Booking: We use an AI-powered booking funnel to respond to leads from Instagram ads (via ManyChat), helping convert views into actual appointments — with custom flows depending on if they’re interested in nails, pedicures, or both.
🧠 Content & Campaign Creation: AI helps brainstorm and polish seasonal promotions, social media captions, SMS campaigns, and even email rebooking messages (because “Hey girl, you forgot to book!” still needs finesse 😆).
📈 Review Management + Local SEO: We’ve tested platforms like Zoca that use AI to geo-tag photos, publish Google posts, and request 5-star reviews on autopilot.
📊 Data Tracking: We use AI-generated reports to better understand client retention, schedule utilization, and what’s really working in our marketing (instead of guessing).
Biggest question? 🤔
I’d love better AI integrations directly within Square for lead capture and automation. Like—can we please get a built-in follow-up system for people who ghost their booking link? Or a “recommend-a-service” AI that upsells based on past history? Because yes, Square, we are booked—but we’re trying to stay booked and busy 💅📲

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I use AI to help with some marketing ideas and wording. Again I feel I could use it better if I understood the correct prompts. I have also used AI recently for some reasoning and idea creation as well as guidance with some HR.
I think with the correct guidance and education on AI it can be so powerful!
Si Belle Beauty
www.sibellebeauty.com
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