Almost everyone has one of these stories. You save a little money up front. It feels smart. Then the event happens and you realize exactly where that cut showed.
We hear this a lot in post-event reviews. What we see across TicketsCandy events:
- Events that cut corners on sound or AV get about 2x more negative feedback on reviews.
- Cheap staffing choices lead to longer lines and a ~15% drop in on-site upsells.
- Underinvesting in marketing early often means spending more later just to catch up.
Some things are invisible when they work well and you only notice them when they don’t )
@TicketsCandy This is a great question, one thing that comes to mind in the past couple of years for us. We started laser engraving leather patches and we went with a cheap cap press from Amazon, It was an automatic cap press, meaning it raised and lowered itself. it worked good for the first fair, then the second fair on the second day it just died, so we were without a press for a few days. We ordered what we we should've ordered in the first place and after thousands of caps being pressed it's still going strong.
Should've bought once, cried once - tale as old as time ) At least it died at a fair and not right before a huge order deadline )
I know, hindsight is 20/20.
I've learned my lesson too many times on price. More a retail, out-in-the-world story but one time I rented a car from a cheap, off-brand local spot and it was nothing but a nightmare start to finish. Now we use enterprise only... LOL
What happened with the rental? Now I'm curious what kind of nightmare we're talking about here )
Absolutely—been there. Saving a little upfront always feels smart, until the moment it matters and the shortcut shows. The tough lesson is that the “invisible” stuff only stays invisible when it’s done right. Once it fails, it’s all anyone remembers.
That's it exactly. Nobody remembers the budget you saved, they remember the thing that didn't work )
Some of this comes with experience and therefore knowing where to put resource and funds to achieve the best outcome for the customer and the business. I'm tend to push too much on packaging specifications, spot varnishes, embossing, foil etc. It’s about getting the balance, what is the customers expectation and what is mine. The gap narrows to in between, but is good to have a person within the business to bounce justifications for actions likely to be taken. Is it worth it or it definitely needs it.
Having someone to reality-check your choices is huge! And packaging is one of those things where quality shows but overkill doesn't always pay back. Sounds like you've got a good handle on where that line is )
After signing up for an outdoor event I ordered this cheap tent for set up instead of purchasing a tent I had seen and touched instore. I thought why spend all this money when I can find one very similar with more color options. The tent arrived and when I did a test set up before the event the poles were so flimsy they quickly bent and broke. The tarp looked so cheaply made...I thought I was getting the one with windows I could look out of, nope they were painted....I ended up going back to get the original one I saw....
Not business related but I did this with shoes once as well....I saw this pair of heels that were soooooo beautiful and had memory foam inside for extra comfort. They were very pricey and I didn't want to spend that amount at that time. This new shop had opened in the same complex, so I went to check them out. They had a shoe that looked so close to the one I was interested in for more than half of the price. It was such a good deal (I thought at the time) I got in in two colors. Got dressed for date night and the shoes were so uncomfortable I couldn't even walk in them. My thought pattern now, is buy it right the first time....
Painted windows on a tent is diabolical ) At least with the shoes you found out at home and not halfway through the event!
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