Business Owners: What do you pay yourself?

I know it's taboo and all to talk about money (which I think is dumb and frankly not beneficial to anyone) but I wanted to ask: 

 

What do you pay yourself? 

To get a little more specific and helpful:

What industry are you in? 

What are is your gross revenue? 

Or, if you would rather, what general percentage of sales is your pay? 

Feel free to give as much or as little information as you want. Just remember that we're all here to help each other. 

 

I'm not looking to dissect anyone's books so no need to get to super specifics. I just think we can all benefit by talking about this. Too many of us, especially women, are seemingly aimlessly wondering the business side of things. My answer will be in the replies. 

Ali Kenis

Sugar Lab Bakeshop

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@sugarlab Mine is pretty simple.  Mine is an ice cream shop.  While we are now open year-round, there are only 8 real months that are profitable, usually.  Then, there are four months that are winter and therefore breaking even is about the best I can hope for.  So, first rule is that I pay myself during the eight profitable months.

 

I do this using Square automated savings.  For the past few years I pick a percentage of card sales volume (including taxes and tips) that I automatically save.  Each year at the beginning of the year I work out a proforma budget and determine the appropriate percentage.  Right now it is about 10% of card processing volume.  This is my first line item in my budget and I jealously guard that amount.  My budgets are made AFTER that number and if the budget doesn’t work, then I consider that a problem with my spending, most likely.  (I’m using the principles leaned in a book called “Profit First,” which I highly recommend reading, if you haven’t done so yet.  It’s life changing!)

 

My percentage rate above would be higher, but right now my second priority is to pretty much eliminate my debt this year.  I’ve had some lingering debt incurred during and after the pandemic that I want to retire.  Once I’ve done that, I’ll probably change my Profit First percentage to 20% (maybe 25%).

 

Lastly, I’m in a rather unique position in life.  You see I’m a Boomer, 63, with my retirement set.  For me at this stage in life, what I draw from Piper’s is used to keep us from raiding that retirement for as long as we can — either to our benefit down the road or to the benefit of our grandchildren.  I’m thankful I’m not having to try to live off of my businesses anymore.  But, even if I were, after this year 20% would be nothing to sneeze at, trust me.

Chip A.
Square Expert & Innovator and member of the Square Champions group. (But NOT a Square employee, just a seller like you)

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We're a service company, specifically in the HVAC industry.  Before I give any more info on that, I must preface this with the fact that the HVAC industry varies GREATLY across the US.  There is no standard and the statistics are state/region specific.  I know companies on the east coast charging twice what we do per hour.  I know companies one state away from me charging only 50% more than we do, per hour.  Demographics play a key role in our industry.  The weather is number one, geographic location within the state is number two and income is number three.  I keep telling my husband that we need to raise our rates and he was finally confronted with a situation the other day that made him realize we really need to think about it.  You'd probably be amazed to know that we have roughly 75 companies to compete with in a region of only 65k people.

 

Our annual sales revenue goes somewhere between 450-550k a year.

 

We do not have employees.  It's just us.

 

My husband's skill is legendary in our region and he's in high demand.  Not trying to be conceited at all.  Just facts.  Yes, we're in business because employers screwed him over.  Yes, we're in business to get paid what we're worth.  Yes, we're in business to take great care of our clients.  BUT.... we get paid very well and get to enjoy life because of it.  We're empty nesters and we enjoy life!

 

This industry is VERY tough for women.  In MANY ways.

 

We're part of the construction industry.  Male dominated.

We're part of the service industry.  Male dominated.

We're part of the commercial industry.  Male dominated.

We're part of the blue-collar industry.  Male dominated.

We're part of the plumbing industry.  Male dominated.

 

Just this week we had a HUGE fight and we're still not in agreement, because we have a client who literally thinks he 'owns' us and we have to do whatever he says.  That client has also LITERALLY told me how to run our business.  AND demanded a conference call with his boss and my husband to tell him that he needs to get me under control and make me do what he wants!

 

NOT EVEN JOKING.

 

Being a female business owner in my field is TOUGH.  I run our business, my husband does the work.  I've got over 35 years of business owner experience and I've owned nine different businesses.  Do you think it matters?  Not anywhere but here.  My husband does not see that I am being treated with a racist mentality in this issue, he thinks I'm blowing it out of proportion.  

 

We collect paychecks from our business and pay payroll taxes to save ourselves money, even though we pay both halves of the taxes.  And I make less money per hour than he does because I have to base my wage on my work by the IRS, not the fact that I'm an owner and just as important as him.

 

I'm really looking forward to reading replies on this question!  Thanks for bringing it up @sugarlab!

Owner/Business Manager
Arctic Heat
R&C Property Management
Event Planner/Business Trainer
Member - Women in HVACR
Member - NAWIC; Mentorship Chair for MT Chapter
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There may not fully be a glass ceiling anymore, but there are sure remnants of it and the men how made it.

My wife is in charge of a lot of the ordering for our Greenhouse and there is a yearly convention where there are 1,500+ booth and all the big companies on show and you put in your orders for next year, find new products or services, etc.  Anyway it has happened more than a handful of times where she has gone to order at a booth and they will say well where is the boss at we wouldn't want to put this order in unless HE approves it.  This one specific order was for 5 semi loads of potting soil maybe like 80 grand and my wife, with a maybe 5 month old in a sling on her hip says Bitch I am the boss and took the papers back from him and went and ordered from a different supplier.  That was 10+ years ago and every year they call to try to get our business back and I say to the guys calling, well you'll have to talk to my wife, and apparently its is a known thing at the company from the past and they just hang up rather than suck it up and apologize or whatever.  

There are countless stories like that and to be honest it makes me really sad as I have surrounded my self with some of the smartest and best people and they all are women and I think I have 3 daughters who still have to grow up knowing they won't be respected by so many.  And it really surprises you when a guy you think is pretty good salesman will talk to you, thinking he's talking manly man to manly man, will say something you swear is out of the "1950s my wife is at home barefoot and pregnant making a coffee cake for when I come home from work" type of thing.

All I can say is we aren't all bad which is kinda a sad thing to have to say.

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I own a bakery and I work in it as a baker and cake decorator. Currently have 2 part time employees but at one point, I had around 20 between FT and PT. 

 

Last year, I paid myself a whopping $24,500. That is roughly 11% of my gross sales, being $223,727. This is MUCH lower than I would like to paymyself, of course. My business pivoted last year so we had to have some payrolls where I paid myself nothing, or very little. 

 

In 2021, our sales were the highest ever. I paid myself $62,800. I wasn't fully in charge of that number, my dad kept wanting me to increase it. My mom is my business partner and my dad had always been tight with spending so I was surprised. Maybe he saw something I didn't. I took over our financials in the end of 2021 and realized that was a poor decision to pay myself that much. Looking at the percentage, it was 10% of sales. 

 

My goal is to pay myself right around the $60,000 mark. I do have some debt to pay off that was accumulated post-COVID and when I was trying so hard to keep my shop open and employees paid. Now that I've downsized, I'm able to start paying more of that debt off and use the last of our ERC refund as well. Working on efficiency as well so even if I can't pay myself that much, I am not also working crazy long hours. 

 

 

Ali Kenis

Sugar Lab Bakeshop

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We pay ourselves fairly for our regular paychecks.  It isn't right to try and make the business look better by trying to only keep the profits.  I'm not talking shady tax avoidance type stuff either, just people I know have fooled themselves into thinking their business is thriving, but in reality it isn't. because they worked all year for $0 to take a pass thru of less than they would pay someone to do their job.

I look at it like what would we pay someone to do our position.  so we each make roughly 75 for payroll and then also take the lot more profit share too.  But say in a bad year it is good to know that we aren't going to have 0 income.

I know there are ways to play games with paying yourself far less and talking more as pass thru income, but I feel it just can give you a poor vision of your companies health.

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Just like @TheRealChipA I use the profit first method.  I actually emailed the author when I first read the book, and he had one of his team members to talk with me about my business and helped me come up with my percentages.  Because I was a new business with no debt and no employees I started at 5% for profits, 15% for taxes, 50% for owner's comp and 30% for operations.  I still follow this system but will make adjustments because adding an inventory account and an employee account (for my future employees).

Jacqueline Mull
Owner of Jackie's Uniquely U Boutique
Owner of Uniquely U Anime

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Love this conversation—thank you for opening it up! Transparency like this helps us all grow.

 

I’m in the smoothie, juice, and bowl industry, currently operating 10 locations. From Day 1, we set a very clear and intentional goal: 20% net profit to the bottom line. That focus has shaped every operational decision since.

 

We run as a limited partnership, so we pay ourselves through draws, not payroll. But those draws are fully dependent on how the business performs—and because we’ve built strong systems, we’re able to stick to our targets.

 

We developed a model we call the Keva Kode, which is our operational compass:

98% Customer Satisfaction

30% Cost of Goods

20% Labor

3% Marketing

 

I've attached screenshots of our Keva KODE.  We have a structured Keynote training that trains our managers on our operating model and the Kode.  This ensures that they understand the WHY when we are giving direction.

 

That structure doesn’t change. If, for example, labor increases, we’ll adjust pricing to maintain the integrity of the Kode and keep the business healthy. It’s our way of enforcing financial discipline while scaling consistently.

 

We also manage cash with intention:

Operating Account: ~$150,000

Emergency Reserve (Interest-Bearing): $250,000

Capital Expansion Account: ~$500,000

 

These accounts never fluctuate for personal use. All business income stays in the business unless it’s excess profit. Last year, we did $5 million in revenue, held to our 20% net profit target, and took home $1 million in draws.

 

At the end of the day, it’s not about how much you make, it’s about how well you manage what you keep—and how consistently you can repeat the process. Building a scalable, sustainable system has been our focus from the start.

 

Happy to answer questions or go deeper if anyone’s curious!

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This is so fantastic!  Congrats on being so successful!  I know that you owe it all to your plan and execution of that plan!  10 locations!?!?  Holy cow!!  Way to go!  So awesome that you have that much in reserves.  So impressive!!

 

We take payroll because our CPA doesn't like us paying so much in SE tax on our draws.  We changed our filing status to an S Corp a few years ago but we're still listed with the state as a partnership because the state doesn't care about the filing change.  We basically take all of the profits because it's what we live on and hey, we're gonna get pass through tax on the leftovers anyway...

Owner/Business Manager
Arctic Heat
R&C Property Management
Event Planner/Business Trainer
Member - Women in HVACR
Member - NAWIC; Mentorship Chair for MT Chapter
Square Champions Expert
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We have a coffee roastery and pay ourselves 25% which comes out to about $3000/mon.

Briana Schrodt - Square Champion

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