Conversion Tracking With Google Ads / Analytics

[revive2025]

I'm trying to set up conversion tracking or any other way of measuring if my advertising if effective and if they came from social media, google ads, or they're a returning customer. I see the last thread about this has been in 2024. Has there been any changes to this or any workaround to do this?

[Ellie_]

Hi there, @revive2025,

That is a great question! For clarification, have you followed these steps for adding tracking codes to your site? If so, what are you missing from that information for your account? If you have additional questions, please let us know! 

Also, I see that this is your first post, so I wanted to say welcome to the Square Community! 🥳 We are so happy to have you here. While you are here, we recommend checking out our Orientation & Etiquette. Hope this helps! 😊

[VividCreature]

Hi Ellie_,

I can't speak for the original post, but for us the issue is that this does not work for Appointments.

We run a hair salon, and want to run several different ad campaigns (on Google, on Facebook/Instagram, and via Text/Email)

Without the ability to embed a pixel or at least re-route to a custom confirmation page (where we can have that pixel embedded), we cannot track which ad campaigns are effective. As a result, we can only guess at which ad/audience is performing best, and as a result, we will end up spending more than is needed and being very inefficient with our ad spend.

This is a major issue for any services business that also wishes to run ads.

[mitin]

HI Everyone, 

If using square appointments, this is a challenge within the system,

The solution is to build a custom booking page that can still utilize square in the backend

This is what I ended up doing for my nail salon, feel free to check it out fancynailsspa.com/bookings

DM me if you have any questions.
Mitin