Using Square for Instagram Shopping

[Seamus]

With your Square Online site, you can connect your item library to your Instagram account to enable Instagram Shopping and make your posts shoppable. In this post, we’ll be sharing a few common issues and tips to help you make the most of your Instagram account. If you have any questions, feel free to share them below (along with your Instagram link!)

What do I need to connect to Instagram Shopping?

Before you get started, there are a few requirements that need to be met:

• Your Instagram account must be a business account. If you are not sure if you have a business account already, you can check your Instagram profile settings and follow the steps here to set up a business account on Instagram to make the switch. 
• Your Square Online site  must be published and you must have at least one available item. 

How do I connect Square to Instagram?

Connecting your Square Online site to Instagram takes only a few steps. From your Square Online Overview page, click Website > Instagram and follow all the steps outlined to connect Square Online to Instagram. Note: You’ll be directed to Facebook to complete the setup process since this is where you will manage your catalogue and Instagram account. 

My account needs to be approved by Instagram - how long will this take?

Before you can start tagging your products, your account will need to be approved for Instagram Shopping. The review and approval process is handled entirely by Instagram so we don’t have a way to expedite a review or obtain any details. If you ever need help with your Instagram account itself, check out the Instagram Help Centre for answers to some of the common questions and issues that users have.

What’s a Facebook Pixel? Why do I need this?

Facebook Pixel is a piece of code that will help import your items on Square Online to a catalogue on Instagram so you can access them when creating posts. The pixel will be installed automatically as part of your setup and you’ll need this to make sure you can show off available products.

Here’re some helpful troubleshooting tips for Facebook Pixel if you run into any issues. 

How can I set up my gift cards on Instagram?

To set up gift cards for your business on Instagram: 

1. Go to your Instagram profile.
2. Tap Edit Profile.
3. Under “Public Business Information,” tap Action Buttons.
4. Under “Select a Button,” choose Gift Cards.
5. Select a partner to sell your gift cards. If you haven’t already set up your gift cards with a partner, follow the instructions on the partner’s site.
6. Add the partner link for the gift card service you selected.
7. After you’ve entered the website, tap Done.

Additional resources for Instagram:

• Add an Instagram Section to your website
• How To Drive Sales on Social Media with Live Sales
• Instagram Help Guides

[andy17]

Just wondering how you can visit the DNS records section on Square to verify your domain? 

I've tried multiple times in the 'Site Address' section and then selecting customise but I'm not sure if I'm not able to action any further since I'm using the square site free domain?

Thanks!

[Seamus]

Hey @andy17,

I'm not sure to be honest, or if DNS records are even applicable or visible for websites that use the default square.site domain. I will check in with our eCommerce team though and get back to you when I receive an answer.

For more context, where are you being asked to enter this information?

[andy17]

Thank you! 

It's from an email Instagram has sent me to verify my website and it's also prompting me to do on my FB Business Manager too.

Apparently, it's a newly introduced thing just within the last recent months 

Below is the context of the email Instagram has sent me

Verify Your Website Domain

To use Instagram Shopping, you must verify ownership of your website in Business Manager using a computer.

To verify your website:

1. Go to the Help Center to view step-by-step instructions on domain verification.

2. Log into your Business Manager using a computer to verify your domain.

[Seamus]

Hey again @andy17,

Weebly have let me know Square sites use the IP address 199.34.288.164, if that is something you're being asked by the apps - they did recommend reaching out to support for further help though, if the guides on connecting to Instagram and Facebook.

You can get in touch with support via this form and Square's support team will transfer your case to Weebly if it's not something they can assist with.

[CuriosityJ]

Hi, I was wondering if square supported Instagram shop? and if so how do I link the two. Instagram only gives 4 options, shopify, Woocommerce, Big commerce and Magento. Is there any other way to link the two?

[Seamus]

Hey @CuriosityJ!

I've moved your post to this thread that has a general overview as well as come links to guides on our Support Centre. 

Hope this helps 🙂

[Tabetai]

From the Square Online Overview page, if I click on "Website", there is no "Instagram" to select.

[Arie]

Hi @Tabetai,

Sorry about the confusion here - the dashboard has changed a little, so this is now under Sales Channels > Facebook Shops.