SMS Marketing Problem

[FFH251]

if your customers unsubscribe from sms list, then resubscribe, they won’t be added back and will never receive text again. 

[rtfulk]

@FFH251 When someone unsubscribes from SMS, their phone number is added to a “do not contact” suppression list. This is not just a Square choice — it’s part of TCPA and carrier regulations in the U.S. and many other regions. Even if they later text back in or “resubscribe” through a form, the system still keeps them suppressed to avoid accidental violations.

Customers need to text a specific keyword (usually “START”, “UNSTOP”, or the original opt-in keyword like “JOIN”) to your SMS number. This is a carrier-approved way to clear their “do not contact” status.

You can have the customer sign up again with a web signup form, customers must explicitly check the consent box again and submit their info.

[FFH251]

I have tried this with my own number. It dosnt work

[rtfulk]

Try texting this back to Square in the text message unstop. That is Squares trigger word to enroll you back into receiving text messages.

[FFH251]

Yep already did that, still not receiving 

[rtfulk]

Try going to the link below. This will take you to your profile account. It will have you verify your phone number and email address. I know you can opt back in for email, through this link, maybe it will do the same for text messaging.

profile.squareup.com

[rtfulk]

I've done a little more reading and Square says if you have the business message the customer, then you can re-subscribe through that text message.

Trigger a New Message from the Business

• If you deleted the thread, you can ask the business to send you a new message from Square.

• When you receive it, reply with START to re-subscribe.

Maybe that will work.

[FFH251]

There is a problem with there software they need to fix. 

[rtfulk]

Not defending Square, but I think text messaging from a business has become a sticky situation as of late. I think the spammers that ruined email has now shifted their focus to SMS messaging and ruining it for legitimate businesses. I know I have started receiving more and more spam texts lately.

Just a few days ago someone posted in here, I think it is Texas that passed a law that you could be sued for sending a business text message even if the person had opted in to receive it.

I couldn't find the post, but below is a link to the article. I think Square is just making sure the federal rules are being followed.

Texas Says Don't Mess With Texts