Pull dynamic fields into email

i'd like to be able to pull dynamic fields from a customer profile into an email - is that possible with square's marketing tool? 

 

e.g. i want to personalize a recommendation based on the customer's purchase history. for customer 1, i want to include a link to product a. for customer 2, i want to include a link to product b. 

 

is there a way to configure an email with square's marketing tool to dynamically pull whatever text / link i have saved for each customer in that customer profile field?

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Square Community Moderator

Hi there, @dylrich20

 

For Square Marketing, you can customize your email campaigns using smart groups to target different customers. 

 

Under the campaign objectives in Square Marketing, you can also choose to target your best customers with different smart groups. Smart groups are recommended customer groups, such as top spenders, frequent visitors, active customers, and loyal subscribers. If you subscribe to Square Loyalty, you can also announce a Square Loyalty promotion.

 

All the information such as their purchase history will be in the Customer Directory which you can reference to make smart groups for emails. However, if you are wanting to just send single email campaigns, you will have to reference the Customer Directory yourself to formulate an email with the information you are wanting to send/recommend. 

 

Note: Only send marketing communications to customers who have consented to receive marketing emails from your business. You are responsible for ensuring the customers on your list have given explicit permission to contact them and for complying with all applicable laws. Review our terms for additional information.

 

If you would like, you can also submit your suggestion for this feature for Marketing on our Ideate Board in the Seller Community. Our Product Teams keep their eyes on this form as they are constantly working to improve our products and features: https://squ.re/ideate

 

I hope this helps! 

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