My newsletters are going to customer's SPAM

[hikeikimuseum]

I know this isn't Square's problem, but gmail blacklisted Square's email campaigns by default about a year ago and all my gmail customers are reporting that the newsletter goes straight to their spam filter.

Anyone got any bright ideas? How can we send a newsletter to willing participants if we can't use this square marketing tool? 

[Minion · Accepted solution]

Hey @hikeikimuseum 

This tends to happen quite often with any 3rd party emailing tool.  You can have your customers add your email to the whitelist section in gmail, and also by reporting it not spam, should help for future marketing emails to be delivered properly. 

[DinaLRosenberg]

Ugh- really? that's incredibly disappointing... I had no idea that gmail blacklisted our newsletters.

[davecuts]

Hey @hikeikimuseum,

If you're using your own email domain to send newsletters, make sure you've set up domain authentication methods like DMARC, DKIM (DomainKeys Identified Mail). This helps email providers verify your messages.

It's also important to "warm up" your email domain. This improves deliverability and overall email health.

[hikeikimuseum]

I’ve been using this domain for 4 years already, I setup DMARC and DKIM two years ago when Google changed its policy.

what does “warm up” involve?

[davecuts]

Warmup improves your email address’s reputation (so your messages are less likely to go to spam). You can do this manually by gradually sending and replying to emails with real contacts over a few weeks.

I use an automated warmup service. It sends, receives, opens, and replies to emails automatically. 

[davecuts]

a

[eatunicookies]

Warming up your email is best done with your main list. Those that are interacting with nearly every email wether its opened or clicked. By focusing on these members, your email will climb as "trusted" by mail clients. This improves your deliverability and landing in the inbox. 

Another part is how your actually emails appear to the client. If you have too many interactive sections, images, and videos - this can be flagged as Promotions or Spam. While warming your email sender rely more on text and as few images as possible.