I would say to start slow. Growing organically usually leads to repeat customers and connecting with them. So often, you see social media cash grabs touting "get 10k followers in a week!" I just launched last year, but the thought of that makes me anxious, particularly that I handmade my pieces and can only produce what my two hands allow me to produce.
The other is to look for free resources, especially starting out. You may need to upgrade as you grow, but no need to shell out money on platforms that have a free option to test.
Lastly, to my fellow crafters, knowing the difference between having a hobby with someone exclaiming that you should sell them, and then actually running a business, building a brand, admin, marketing, creating, selling, etc. It's WAY more involved than some may think. I would want them to *really* want to be sure this is what they are prepared to do. (True story: This happened with my younger sister. She decided to stick to making her things as a hobby after seeing what I have to do - ha!)
