Hi Community,
Thank you for taking the time to join the Loyalty Q&A. Corey Seiderman, Lorna Zhang and I enjoyed the interactions and especially appreciated Aylon Pesso (former Super Seller and owner of Pesso’s Ices & Ice Cream) joining in on the conversation. Our #1 goal as the team behind Square Loyalty is to build a product that supports your needs. We’re grateful you took the time to ask questions and share your perspective — so again, thank you!
To close out the event, here’s a recap on recurring themes we saw:
1. How can I get set up with Square Loyalty?
- Check out this Getting Started guide for an overview of how Square Loyalty works + a step-by-step walkthrough of setting up your program.
- Bonus: this FAQ page also has some good content in it.
2. Can I structure my loyalty program in tiers?
- This functionality is coming soon! The Loyalty team recently launched status tiers to Beta which allows sellers to customize their earning rules based on the depth and/or tenure of different buyer groups. Stay tuned for more information; we’ll announce broadly when the feature becomes generally available.
3. Does Square Loyalty work with Square Invoices?
- Yes! Customers can now enroll and accrue points via invoiced orders (and when returns are processed, points are deducted accordingly).
- Note: reward redemption is still limited to checkout at your point of sale or via your Square Online site.
4. Where can my customers see their loyalty points?
- Cash App — Customers can see their total points balance, available rewards, and recent loyalty activity via Cash App.
- Digital receipts — Customers can see points earned from the transaction tied to the receipt.
- Loyalty status page — Linked at the top of the digital receipt, customers can see their total point balance, available rewards, and any recent loyalty activity. Check out your custom URL here, and share it if you like.
- Apple Wallet — While physical loyalty cards aren’t currently available, buyers using Apple Pay on Square Register will be prompted to add a digital loyalty pass to their Apple Wallet. From there, buyers can enroll, check-in, and see their total points balance via the pass.
5. Is Square Loyalty integrated with Square Marketing?
- Yes! If you subscribe to Square Email or Text Message Marketing, you can send text message (US-only) or email marketing campaigns to your customers about your Loyalty program and any promotions you might be running. As a part of enrollment into your loyalty program, buyers provide their phone numbers. Additionally, enabling the “Collect Contacts” feature via your Square Loyalty settings allows new buyers to receive a text message offering an additional amount of points (set by you) in exchange for giving you their email address. Learn how to enable Email Collection.
For the latest features and functionalities, check out Square’s Product Updates feed.
Until next time,
-Ciara
