Is anyone using square to market their business? I would love to hear insights

[Sheli]

Is anyone using square to market their business. I would love to hear what's working and what's not. Im looking for more automations to help maintain clients. 

[JTPets]

I use all of the square marketing automations - 

Abandonded carts

Loyalty Emails

Long time since purchased

etc

Are you enrolled in the program currently?

[AnnaBYLY]

I’m finding it hard to use the automations.

I have a mix of services, events and products and find I can’t tailor the time delays on Square Online system emails to suit all of them. So I hoped that paying for marketing would make a difference, but there still isn’t quite enough flexibility and aren’t enough variations to really set it up how I want - eg; to be able to automatically email for a review or ‘what next’ email after an event date passes. 

But the ones I have used (google reviews for regular customers, lapsed bookers, a birthday special offer) are all having a decent return with a reasonable open rate.

[JTPets1]

If there are specific constraints I would suggest you make a post in the feature request, outline in greatest detail possible what you need and how it will better your business.

Screen shots are also helpful

[Dduvall]

I use the email marketing feature and we’ve seen a really good ROI, especially the automated ones. They were a little tricky and nuanced to set up initially, but they’re on cruise control now and I don’t touch them anymore. We are a coffee company with four locations and I have learned each customer base needs a slightly different approach for some things, and others can be universal for us. 

The best engagement rate has been the Birthday, Reviews, and the Nearing Loyalty ones. 

[JUYBoutique20]

I use email marketing, text marketing, abandoned cart, etc.  I usually schedule everything to go out.  My customers love getting the updates from me about new arrivals, specials, etc.  This year I plan to do monthly newsletters.