thread Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays! in Archived Discussions (Read Only)

Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

Tom — Tue, 16 Jul 2024 19:11:54 GMT

Hello Sellers!

On November 1, 2022 the Square Marketing team hosted a Q&A focused on helping sellers get the most out of Square Text Message and Email Marketing this holiday shopping season.

Our hosts were @kcapps (Product Manager) and @faiza (Product Marketing Manager) who are not only experts on Square Marketing products & services, they have extensive experience within the marketing field itself!

A few example questions:

How do I set up automations with Square Text Message Marketing?
What's the best way to build a list of potential customers for an email marketing campaign?
If I could do "________" with either text message or email marketing, it would greatly improve my customers' experience.

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

rtfulk — Tue, 18 Oct 2022 21:48:08 GMT

This is not really a marketing question, but when someone unsubscribes from email marketing are they automatically taken off the email list? I just want to make sure if they are unsubscribed, they are not getting our marketing emails anymore.

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

ATBmemphis — Wed, 19 Oct 2022 00:25:17 GMT

when is the ideal time to start marketing to potential customers, and how often should email marketing be advertised to the customer? i don't want my customers to feel like their being spammed.

a second part to this question is what is an ideal coupon to issue out to clients, i want the customer to feel like they're getting a deal, however, i don't want to short my business.

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

doc_choc — Tue, 25 Oct 2022 19:40:37 GMT

Square Marketing and Weebly Promote, both have great functionality, which one should I be using?

Is there a way to get emails collected through my Square Online website in to the customer directory emailer subscriber list easily without having to export and import the list, noting the status nomenclature of subscribers in Online vs Square Marketing are different (opted-in vs subscribed) and also that the list changes daily so impractical to continually import manually.

Are there plans to add the same Email address collect link as found in the Square Marketing setup, in Square Online, that allow email signup and loyalty signup with the data being held in Square Marketing, but doesn’t take you out of Square Online / website environment after signup so the customer keeps shopping after signup (perhaps with a link back to the shopping environment).

If a customer unsubscribes from email marketing for an email collected via Square Marketing, they can not resubscribe via the email sign up link. Can the status of the profile be changed to subscribed manually?

Are their plans to add the option of email signup at POS in conjunction with the current loyalty signup on the Square register. It’s a US function but would be nice to have in the UK. We miss a huge opportunity to sign up customers at POS, we have thousands of customers who are tourists and only visit our shop once. Once out the door they are lost unless we can signup to email at the the POS. It would be great to have with the forward facing screen of the register.

Both email and text signup of customers is really important, you have it nailed with the Square Marketing collect link especially with the follow up question, ‘do you want to sign up to loyalty’ (with optional points incentive). If you can Add this to Square Online linking to the customer database in the POS and also offering this at the POS outside of the US, using Square Marketing we then have a fully joined up thinking, consistent, system.

it would be nice to be able to add a unique code and scannable barcode which can be emailed to the subscribers which has a discount associated so customers can bring in to store, scan at pos and allow the discount to be applied to items purchased or used online. With the new online discounts about to enter beta, this would enable customers to choose whether to use discount in store or online as part of the omni channel experience.

Text gifting - https://www.hotelchocolat.com/uk/gift-by-text-faq.html

Great idea for last minute gifts, especially on the run up to Xmas when shipping is no longer an option. Maybe something for the future consideration?

Can the unique codes generated by Square Marketing be downloaded for use in traditional hard copy printed marketing materials?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

carololechyah — Thu, 27 Oct 2022 15:08:09 GMT

I love Square but now here is my comment - whenever I see marketing suggestions from you, you always attach a coupon to the ad. In my opinion that's the easy way out to get sales and over time lowers the price of your product because people get conditioned to seeing a coupon and will only purchase with a coupon. I would like to see a strategy from you, one that motivates a customer to make a purchase. What needs to be in that ad or series of ads? What would that look like?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

iluvskn — Thu, 27 Oct 2022 15:43:55 GMT

Am i able to make customized automated emails or texts to fit my business? I see templates but I haven’t figured out how to create my own. Very few of the templates work for me.

Thank you!

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

uniqueafrican — Thu, 27 Oct 2022 16:20:52 GMT

Send the link

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

JUYBoutique20 — Thu, 27 Oct 2022 18:37:03 GMT

Why isn't Square marketing and Weebly marketing combined when you have a paid subscription?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

Tom — Thu, 27 Oct 2022 19:00:10 GMT

Hi @uniqueafrican — thanks for reaching out! To be sure we address your question, can you provide a bit more information on what you're looking for? Is this regarding a product feature or another question about marketing?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

doc_choc — Thu, 27 Oct 2022 19:07:06 GMT

Just guessing here, nothing to back it up but I would imagine looking at the great work the Square team are doing behind the scenes bringing the Square and Weebly platforms together (not an easy job), this will be on the todo list. Fingers crossed.

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

iluvskn — Thu, 27 Oct 2022 20:04:43 GMT

Thank you for your reply. I am asking if it’s possible to do a customized automated emails or text? I would like to do an automated email and or text so that when my clients come in for an appointment it automatically sends them and email and or text about holiday gift cards. But I can’t figure out how to do it or if it’s even possible.

Thank you

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

Tom — Thu, 27 Oct 2022 20:06:15 GMT

Thank you @iluvskn! I'll make sure the product team sees this. Thanks for your patience — they'll be in touch next week!

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

IceCreamWP — Thu, 27 Oct 2022 20:28:35 GMT

thoughts about adding the capability of putting gifs/videos in your emails?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

doc_choc — Fri, 28 Oct 2022 18:15:24 GMT

We currently use gifs in our newsletter emails, but not video. For our business I'm not sure if video would be of benefit, would have to weigh up the time and effort yo generate video content, but gifs certainly help.

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

Seasons2 — Sun, 30 Oct 2022 13:19:23 GMT

Hello and thank you for allowing us to ask questions!! So I just started using your text messaging feature. My customers are receiving an autogenerated coupon code. I don’t have a square-based website (I have Wordpress). How do I make sure each customer can use their code if it’s not connected to my website?

thanks!

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

Alena — Sun, 30 Oct 2022 17:43:33 GMT

Is this feature something customers have already signed up for? I'd hate to send out ads to those who didn't subscribe to this feature? Also, how do I activate text subscription for customers to sign up? Ex. In person check out, the app use to quickly pop up email subscription but now it fairly slow and by then the customer is already on their way.

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

AlexanderMK — Sun, 30 Oct 2022 18:06:14 GMT

I have never used the Square marketing tools, but would like to start. I see square has lots of customer data from every time a card is used. How does one differentiate between those who opt in to emails and texts/can your team provide visibility into general rules of thumb and ethics behind using the data gathered by Square?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

olijebodycare — Mon, 31 Oct 2022 17:52:07 GMT

How can I add a subscription (recurring purchases for fee) to my campaigns? What is a good way to introduce monthly subscriptions to my clients?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

KayJaseLemon — Mon, 31 Oct 2022 19:49:56 GMT

is a way to send a message to those who walk up in store order (register) when their order is ready?

Re: Live Q&A: Ask Us Anything About Email & Text Message Marketing For the Holidays!

sugarlab — Mon, 31 Oct 2022 20:56:10 GMT

Love square marketing so far! I have been wanting to get into more email marketing. I would love to see more personalization options, something similar to what mail chimp and other email marketing companies offer. LIke being able to segment customers based on what they buy. Ohh! A great thing for both customer management and email would be to allow them to input important dates. Then we can send them a marketing email a month before that date to tell them "oh hey, it's little bobby's birthday next month. If you want a custom cake, get in touch with us now" or something like that.