How to customize your Square Marketing emails

martina_a — Fri, 21 Jul 2017 00:57:36 GMT

One thing I hear often from Square sellers is how important their brand is to their businesses. As a business owner you’ve invested time and money into your logo and brand, and are intentional about making sure the experience you provide to your customers translates to your marketing materials.

That’s why we’ve spent the last few months adding more customization options within Square Marketing to make sure you can consistently promote your brand to your customers, and bring them back to your store. Here’s how to make them work for you.

Logo

Your logo is your marker to the world- display it proudly! Update your logo, or remove it from your email if it conflicts with your header image.

Themes

Want to share a seasonal event, promotion or announcement with your customers? Add a special touch with seasonal or holiday themes. We’re constantly refreshing our themes, so check back often to see what’s new.

If you're setting up an automated campaign, you can customize each template to match your business' colors.

Header Image

Add an attention-grabbing header image that shows off your products, storefront, or team. For the best resolution, your header image should be at least 500x196. Want a header image but not sure where to start? Follow our expert tips to taking product photos, and try tools like Canva for no-fuss photo design.

Layout

Customize your email layout by adding a headline, text sections, or image sections. Keep your content organized with dividers, or link out to another destination by adding a button. We’ve found simple layouts with strong graphics and just enough text to get the message across perform best.

Add a gif

Images are cool, but gifs can be so much more fun. Stand out from other emails in the inbox by uploading an animated image instead of a static one. Try it out by making a gif using one of these apps.

Copy

Update your copy to reflect your personality. Our advice: stick to one message in the email, and keep your sentences short.

Square Marketing is easiest way for busy sellers to drive store visits with email and Facebook marketing. If you haven’t started your free trial yet, you can do so, here.

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How to customize your Square Marketing emails