thread Square Marketing Email - wildly inflated open rate in Archived Discussions (Read Only)

Square Marketing Email - wildly inflated open rate

idigbooks — Wed, 07 Jul 2021 00:04:55 GMT

I just sent an email through Square Marketing to a small group. Within moments of sending it, I refreshed the page to find that 57 people had opened the message. The list is only 178 people, so this would be remarkable if true.

Upon further investigation, I found that the list of people who had opened the message included myself (at another email I use). I definitely did not receive, let alone open, that email.

It looks like the stats are wrong.

Looking back at a previous Square Marketing email campaign, I had a 63% open rate. As someone who has used other email services for years, I know this can't be right. My usual open rates is around 15%.

Any ideas why this is happening?

Re: Square Marketing Email - wildly inflated open rate

Seamus — Wed, 07 Jul 2021 02:10:23 GMT

Hey @idigbooks,

Thanks for reaching out and sorry to hear you're seeing some inconsistencies with email open rates.

While this isn't something we're able to look into further via our Seller Community forum, please get in touch with our support team for further assistance here - they'll be able to take a better look into how things appear on your end!

Re: Square Marketing Email - wildly inflated open rate

Homepro — Sat, 10 Jul 2021 04:21:08 GMT

I would be interested to know the result of this inquiry as I've had similar experiences with a different company.