thread Re: Where is the eCommerce tracking gone? in Payments Troubleshooting

Where is the eCommerce tracking gone?

loktaa — Sun, 21 Sep 2025 08:11:26 GMT

A few days back I had tried to follow the instructions as listed here to set up google ad conversion tracking:

https://squareup.com/help/au/en/article/7040-commerce-tracking-with-google-analytics#

After a number of attempts, I gave up. The instructions provided were not substantial enough.

Today, I wanted to give this another ago and looks like entire section for eCommerce tracking that was under the tracking section is now missing.

Can someone help me understand what happened here? Has this particular tracking moved somewhere else? I am running google ads and obviously want to measure conversion.

Thanks

Supriya

LOKTAA

Re: Where is the eCommerce tracking gone?

Arie — Tue, 19 Oct 2021 05:07:23 GMT

Hi @loktaa,

Thanks for getting in touch! Welcome to the Seller Community, I noticed it's your first post 👋

Did you start your website on Weebly by any chance, and migrated over to Square? If so, this option would not be available on your site. A general tracking code can still be added from within your site editor under SEO settings. Otherwise, you head to Settings > Tracking Tools in your Square Online dashboard.

Please let us know how you go!

Re: Where is the eCommerce tracking gone?

loktaa — Tue, 19 Oct 2021 05:22:31 GMT

Hi @Arie -

Thanks for your response. No I didn't migrate from weebly.

As mentioned in my post, I had the option to add page specific tracking like adding specific code to the checkout page. But I don't see that anymore. Can you advise how I add this google conversion tracking code to the checkout or checkout success or thank you page?

Thanks

Re: Where is the eCommerce tracking gone?

Arie — Tue, 19 Oct 2021 06:17:11 GMT

You'd be able to add tracking via the steps here @loktaa - do you remember where you previously added tracking?

Custom Code for Google Ads Conversion Tracking

HP1Syd — Thu, 21 Oct 2021 03:34:08 GMT

Has anyone been able to set up Google Ads Conversion Tracking on their site?

To set this up 2 codes are required:

1. Google site tag: Goes into the header code of all pages.

2. Event snippet code: Goes into the header code of specific pages.

I have been able to add the Google site tag to all pages using: https://squareup.com/help/au/en/article/6957-add-custom-tracking-code-to-your-website

Has anyone been able to successfully insert the event snippet code and set up Google Ads Conversion tracking? It does not appear possible to add the event snippet code to specific pages on my site.

Running Google Ads is abit pointless if you can not track conversions.

Since many people pay SquareOnline to use it as a e-commerce site I assume that they have this functionality and I have not been able to figure it out.

Please help!

Thank you!!!

Re: Where is the eCommerce tracking gone?

HP1Syd — Thu, 21 Oct 2021 03:48:30 GMT

Was this resolved?

I am having same problem and created a more detailed post here: https://www.sellercommunity.com/t5/Questions-How-to/Custom-Code-for-Google-Ads-Conversion-Tracking/td-p/312744

Surely Squareonline sites will be compatible with Google Ads Conversion tracking?

No point having the ads if you can not track them.

We need to be able to add custom code to specific pages not just in the header of all pages.

Re: Where is the eCommerce tracking gone?

HP1Syd — Thu, 21 Oct 2021 04:09:26 GMT

Just spoke to an online consultant and it appears surprisingly that Google Ads Conversion Tracking is not compatible with Squareonline sites. Hard to believe but that is the reality. Now will have to migrate entire site to a different platform but just thought I would let people know as I imagine many would want this functionality.

Re: Where is the eCommerce tracking gone?

loktaa — Thu, 21 Oct 2021 04:57:39 GMT

Hey @HP1Syd , hey @Arie

Under the tracking section of square online, this (adding code to 3 specific pages) was actually possible. But in the last few days, the page has been removed.

The help section related to how to add tracking was here:

https://squareup.com/help/au/en/article/7040-commerce-tracking-with-google-analytics

This above link had an article until a couple of days before when I had raised my ticket. The article also doesn't exist anymore.

This post here has a screenshot:

https://vickeryhill.com/blog/weebly-square-google-analytics/

Supriya

Re: Where is the eCommerce tracking gone?

HP1Syd — Thu, 21 Oct 2021 05:08:10 GMT

Very strange they removed it @loktaa . Had you set it up before they did and were you able to track Google Ad Conversions?

The other option is are we able to set up the tracking through Google Tag Manager and bypass the need to add custom html code on the relevant pages? If you have experience with this please let me know.

Re: Where is the eCommerce tracking gone?

loktaa — Thu, 21 Oct 2021 05:34:34 GMT

Hey @HP1Syd

I had it setup but it never worked. The instructions were not sufficient and I could never find more info.

I've tried Google Tag Manager too and I don't think it works.

This is really really frustrating. I am not sure if I should upgrade and perhaps that will allow for this conversion tracking. Or whether the case is that it's just not possible. It's just silly that an eCommerce website doesn't allow for something so basic. Or it looks like it tried and then scrapped it. 🤷‍♀️

Re: Where is the eCommerce tracking gone?

Seamus — Thu, 21 Oct 2021 05:41:36 GMT

@HP1Syd @loktaa Heads up I've reached out to our eCommerce team to see what's going on here. I'll let you know once I hear back!

Re: Where is the eCommerce tracking gone?

HP1Syd — Thu, 21 Oct 2021 06:18:34 GMT

I assumed I was doing something wrong as every article and video I watched suggested Google Ads Conversion Tracking is a fairly routine and easy thing to setup. Was very surprised when I was told it was not possible.

@loktaaYou might be right. Maybe the development began and once it was not working they just removed it. Very frustrating if they just kept up a feature that wasn't even working!

@SeamusThank you for highlighting this to them. Any eta on when we will hear back from them? Good to put a timeframe on this otherwise we risk just not being actioned and drifting into the abyss of unanswered forum questions. Would be great to get regular updates and hopefully a resolution quickly.

I agree with @loktaa that it is surprising that an eCommerce site would not be compatible with google ads and believe this should be made a priority. Many SquareOnline users would want and will benefit from this functionality.

Re: Where is the eCommerce tracking gone?

loktaa — Thu, 21 Oct 2021 08:26:53 GMT

Hey @Seamus - Thanks for the followup. Look forward to hearing more!

Re: Where is the eCommerce tracking gone?

Seamus — Fri, 22 Oct 2021 00:48:42 GMT

@loktaa @HP1Syd It looks like there have been some changes in the way Google Analytics works with Square Online.

You can find some Google Analytics options under Settings > Tracking Tools.

From what I understand it doesn't work quite the same way as the older instance, though our eCommerce team are working on adding additional features to the integration.

Re: Where is the eCommerce tracking gone?

loktaa — Fri, 22 Oct 2021 01:07:53 GMT

Thank you @Seamus . Appreciate you following this up.

Couple of questions:

Was the section that allowed us to put code on certain pages like checkout removed from the Tracking section of Square Online?
Oh the screenshot that you have shown, how can we put custom code that applies to the checkout page?
What is the "older instance"?

Regards

Re: Where is the eCommerce tracking gone?

HP1Syd — Fri, 22 Oct 2021 01:10:27 GMT

@SeamusThank you for following up. I think the tracking tools section is clear. The problem is it does not include enough functionality. Additionally google analytics and google ads are different and the section you highlighted has no option to enter google ad codes.

Are you able to provide an honest answer on whether the eCommerce team will actually add this feature? SquareOnline simply has to be compatible with Google ads. Did they mention the removal of the section @loktaa highlighted?

Re: Where is the eCommerce tracking gone?

Seamus — Fri, 22 Oct 2021 04:17:08 GMT

@loktaa @HP1Syd I've reached out to our eCommerce team again to further clarify - thanks for your patience here! Because the eCommerce team is based out of the USA I'm not going to have an answer for you by the end of the day, but will hopefully have one for you early next week.

I'd be surprised if the additional features we're adding didn't include tracking, however I want to confirm this with the team building the integration first. @loktaa the "older instance" specifically refers to the tracking section you've mentioned above and provided the old support page URL for.

When you say things didn't really work in the past - my current understanding is that the purpose of the changes being made may actually be to address the issues you might have seen previously.

Thanks again for your patience and apologies for the confusion this has caused! I'll loop back on this next week when I hear back from our team!

Re: Where is the eCommerce tracking gone?

HP1Syd — Fri, 22 Oct 2021 06:03:12 GMT

@Seamusthank you for following this up. Your genuine desire to improve the product and resolve this issue is very appreciated.

It is promising that changes are in the pipeline and makes sense the eCommerce team are looking into google ads compatibility.I have faith in them being able to fix this quickly but please keep pushing them.

Thanks again!

Re: Custom Code for Google Ads Conversion Tracking

Arie — Sun, 24 Oct 2021 02:33:41 GMT

It looks like this may be related to the changes mentioned in this thread, @HP1Syd - I've merged this question to the one thread.

Re: Where is the eCommerce tracking gone?

Seamus — Mon, 25 Oct 2021 01:59:40 GMT

Hey @HP1Syd @loktaa,

I've received some further information from our eCommerce team. Please excuse my lack of knowledge with Google Analytics, it isn't something I've personally used before, however I've copied across the advice I've received below.

It looks like the expectation is for Sellers to use the UA tag (Universal Analytics). It's planned that eCommerce will be adding gtagjs ecommerce events - meaning that Square Online sellers can enable analytics for ecommerce.

Please feel free to pass on any further feedback here about why this may or may not work for you as a solution!