https://community.squareup.com/t5/Payments-Troubleshooting/New-verses-Returning/m-p/780495#M28868 <P>Hi&nbsp;<a href="https://community.squareup.com/t5/user/viewprofilepage/user-id/419002">@RustyTreasures</a>. &nbsp;As you probably suspected already, cash sales are not included in the new vs. returning customer report. &nbsp;That being said, they can be if you attach a customer to every transaction on your POS, or add a new customer if that is the case. &nbsp;If you don’t do this, Square can’t possibly know whether a cash customer is new or returning.</P><P>&nbsp;</P><P>In my shop, we just don’t worry about cash sales. &nbsp;They are less than 20% of our business, and the other 80% gives us a good enough metric that we can rely upon. &nbsp;We thought about doing what I mentioned above, once, but decided against it because it would cause customers unnecessary pain and slow down the checkout process. &nbsp;Actually once we implemented a loyalty program, that helped a lot since loyalty customer want to earn their points, so they give us their phone numbers when they order. &nbsp;So it’s a win-win!</P> Mon, 03 Mar 2025 22:43:09 GMT TheRealChipA 2025-03-03T22:43:09Z https://community.squareup.com/t5/Payments-Troubleshooting/New-verses-Returning/m-p/780493#M28867 <P>How does the system know if they are new or returning if customer pays with cash?&nbsp; I feel my numbers are incorrect.</P> Sat, 20 Sep 2025 18:48:43 GMT https://community.squareup.com/t5/Payments-Troubleshooting/New-verses-Returning/m-p/780493#M28867 RustyTreasures 2025-09-20T18:48:43Z https://community.squareup.com/t5/Payments-Troubleshooting/New-verses-Returning/m-p/780495#M28868 <P>Hi&nbsp;<a href="https://community.squareup.com/t5/user/viewprofilepage/user-id/419002">@RustyTreasures</a>. &nbsp;As you probably suspected already, cash sales are not included in the new vs. returning customer report. &nbsp;That being said, they can be if you attach a customer to every transaction on your POS, or add a new customer if that is the case. &nbsp;If you don’t do this, Square can’t possibly know whether a cash customer is new or returning.</P><P>&nbsp;</P><P>In my shop, we just don’t worry about cash sales. &nbsp;They are less than 20% of our business, and the other 80% gives us a good enough metric that we can rely upon. &nbsp;We thought about doing what I mentioned above, once, but decided against it because it would cause customers unnecessary pain and slow down the checkout process. &nbsp;Actually once we implemented a loyalty program, that helped a lot since loyalty customer want to earn their points, so they give us their phone numbers when they order. &nbsp;So it’s a win-win!</P> Mon, 03 Mar 2025 22:43:09 GMT https://community.squareup.com/t5/Payments-Troubleshooting/New-verses-Returning/m-p/780495#M28868 TheRealChipA 2025-03-03T22:43:09Z