thread Re: Wholesale vs DTC - best practice for setting that up in square in Orders, Menu Items, Catalog & Fulfilment

Wholesale vs DTC - best practice for setting that up in square

LauriLee — Sat, 20 Sep 2025 10:00:26 GMT

Our business does direct customer and we also do wholesale. Up until now I have had our products in Square twice once with the direct customer pricing visible on the website and then a wholesale category with the exact same item at wholesale price is not visible on the website, I have found that created a problem when it comes to our wholesale accounts because then I have to remove stock from our regular inventory move over to wholesale it’s caused a mess.

is there an easier way to have our items in Square and still be able to service our wholesale customers without having to move inventory from one category to another? I don’t want our wholesale prices listed on our website except maybe on a page that just has a password for our wholesale customers to reach.

Re: Wholesale vs DTC - best practice for setting that up in square

Candlestore — Sat, 28 Sep 2024 16:48:50 GMT

@LauriLee ;

As far as I know Square only has 1 price for items and can not differentiate a differnet price for other Groups like Retail and Wholesale Customer lists. Now I know Square has Coupon Codes you can create. Here is how to do this : 6880-create-a-coupon-in-square-online-store

My work around is create one of these for Wholesale customers. Email them the new code to enter when making a purchase. This should decrease the items or total to your current price if you give your wholesale customers a set price that is a % lower than retail. So if you would sell an Item retail for $20 and Wholesale price normally is $12. You could give your customers a 40% discount which would be $8.00 off retail to sell the item for $12. The problem I see here is if All your items you sell at Wholesale are not 60% of the retail price.

I have been looking for Wholesale pricing for my instore prices also and that is the best I came up with is a Wholesale Discount.

Re: Wholesale vs DTC - best practice for setting that up in square

LauriLee — Tue, 01 Oct 2024 20:25:56 GMT

yes that is the discount for wholesale. Not super professional to have to send a coupon code to your wholesalers in my opinion. For the POS system, they have a customer list you can make and you can apply an automatic discount for folks listed on a particular customer list. It would be super simple for them do do that on the website side of things as well. I wanted to make a password protected page, put our products in there and then add our wholesalers to a customer list so that when they ordered the discount auto applied to them. Like I said they have it for POS in person transaction, it should be pretty simple to do for online as well. I sent my suggestions to engineering.

Re: Wholesale vs DTC - best practice for setting that up in square

Candlestore — Wed, 02 Oct 2024 14:14:47 GMT

@LauriLee ;

I agree this is not very professional and I was just giving ideas to accomplish this since Square currently does not have the ability to give 2 price models. I do not work for Square and I am just another business owner trying to give you a way to accomplish what was aske for.

Re: Wholesale vs DTC - best practice for setting that up in square

ehflower — Fri, 04 Oct 2024 14:35:44 GMT

I am not sure if this would work, but someone might have the answer.

Can you have different locations (say a wholesale sight location with different prices and a different customer list)?

or can you set up a different store - with different pricing and a different customer list (I am not sure if you can make that sight where it is a login sight only for wholesale clients), but I know that would be difficult to manage inventory

just a thought I am very interested in the outcome of this discussion.

Re: Wholesale vs DTC - best practice for setting that up in square

Candlestore — Fri, 04 Oct 2024 15:01:50 GMT

@ehflower ;

I like your ideas to get around this, I can not help you with these ideas or test them as I only have one location.

Re: Wholesale vs DTC - best practice for setting that up in square

doc_choc — Tue, 24 Jun 2025 14:52:40 GMT

I like this idea, which is what we came up with. Has anybody tried to see if works?