thread Has Anyone Heard About This? in Customer Engagement

Has Anyone Heard About This?

JUYBoutique20 — Sun, 21 Sep 2025 07:29:33 GMT

This was posted in a group that I'm in...

Heads up, friends... this one’s important! You might get sued over your marketing texts (and yes, it’s already happening to other boutiques) if you're missing one critical setting.

WHAT'S HAPPENING:

If you’re sending texts and someone can’t call the number back and reach your store, states like Florida and Oklahoma have newer telemarketing laws that some lawyers are interpreting as a reason to file lawsuits.

We are flagging this because it’s actually happening, and the fix (at least in Klaviyo) is super simple!

The fix is they added a call forwarding option so that if a client tries to call that number it rings at the forwarding number you entered. I don't use Klavlyo so I went to square marketing to see if we had the option to add a forwarding number in settings and we don't. Is this something techs are tracking and if not do I just add this to feature request.

Re: Has Anyone Heard About This?

JJ_ — Tue, 24 Jun 2025 20:08:20 GMT

Hey there, @JUYBoutique20

I want to investigate this for you. Could you provide more details about this law or changes? Once you reply, I will escalate this internally and find more information for you. Our team aims to comply with local laws, so I am sure they must be working to make sure our service meets the standards or requirements of any marketing laws.

Will keep an eye out for your reply.

Re: Has Anyone Heard About This?

JUYBoutique20 — Tue, 24 Jun 2025 21:29:11 GMT

This is the article one of our fellow sellers posted for reference. Looks like this is not a new issue but has resurfaced maybe because of a rise in lawsuits happening now. I was just curious if there was anything we can do to make sure we are compliant.

https://www.thompsonhine.com/insights/companies-facing-new-text-marketing-claims-in-florida/