thread Re: My newsletters are going to customer's SPAM in Customer Engagement

My newsletters are going to customer's SPAM

hikeikimuseum — Sun, 21 Sep 2025 07:29:50 GMT

I know this isn't Square's problem, but gmail blacklisted Square's email campaigns by default about a year ago and all my gmail customers are reporting that the newsletter goes straight to their spam filter.

Anyone got any bright ideas? How can we send a newsletter to willing participants if we can't use this square marketing tool?

Re: My newsletters are going to customer's SPAM

Minion — Fri, 13 Jun 2025 18:51:17 GMT

Hey @hikeikimuseum

This tends to happen quite often with any 3rd party emailing tool. You can have your customers add your email to the whitelist section in gmail, and also by reporting it not spam, should help for future marketing emails to be delivered properly.

Re: My newsletters are going to customer's SPAM

DinaLRosenberg — Fri, 13 Jun 2025 18:51:38 GMT

Ugh- really? that's incredibly disappointing... I had no idea that gmail blacklisted our newsletters.

Re: My newsletters are going to customer's SPAM

davecuts — Sun, 03 Aug 2025 05:04:16 GMT

Hey @hikeikimuseum,

If you're using your own email domain to send newsletters, make sure you've set up domain authentication methods like DMARC, DKIM (DomainKeys Identified Mail). This helps email providers verify your messages.

It's also important to "warm up" your email domain. This improves deliverability and overall email health.

Re: My newsletters are going to customer's SPAM

hikeikimuseum — Sun, 03 Aug 2025 19:26:03 GMT

I’ve been using this domain for 4 years already, I setup DMARC and DKIM two years ago when Google changed its policy.

what does “warm up” involve?

Re: My newsletters are going to customer's SPAM

davecuts — Mon, 04 Aug 2025 05:05:44 GMT

Warmup improves your email address’s reputation (so your messages are less likely to go to spam). You can do this manually by gradually sending and replying to emails with real contacts over a few weeks.

I use an automated warmup service. It sends, receives, opens, and replies to emails automatically.

Re: My newsletters are going to customer's SPAM

davecuts — Mon, 04 Aug 2025 05:05:30 GMT

Re: My newsletters are going to customer's SPAM

eatunicookies — Mon, 04 Aug 2025 08:35:36 GMT

Warming up your email is best done with your main list. Those that are interacting with nearly every email wether its opened or clicked. By focusing on these members, your email will climb as "trusted" by mail clients. This improves your deliverability and landing in the inbox.

Another part is how your actually emails appear to the client. If you have too many interactive sections, images, and videos - this can be flagged as Promotions or Spam. While warming your email sender rely more on text and as few images as possible.

Re: My newsletters are going to customer's SPAM

CDH — Sun, 19 Oct 2025 23:54:28 GMT

There is no way for me to reach my customers except email, how do you get your customers to do that when the email is going to spam?