thread Re: How are Attributable Sales calculated for Marketing Campaigns? in Customer Engagement

How are Attributable Sales calculated for Marketing Campaigns?

apsgrapevine — Sun, 21 Sep 2025 07:48:55 GMT

I don't know understand the Attributable Sales number is generated for an Email Marketing Campaign. The numbers often don't make a lot of sense when relating it to the Subject and Content of the email.

One Square Support staff member told me it runs for 2 weeks and it makes up sales from those customers that got my email. That doesn't make sense. I send emails to ALL customers. The vast majority of our sales for two weeks would be from ALL those customers with the exception of new customers. The Attributable Sales amount would be much greater, not $2,000 to $10,000.

Re: How are Attributable Sales calculated for Marketing Campaigns?

JJ_ — Sat, 15 Jul 2023 19:06:49 GMT

This sounds like a good question for our Marketing team, @apsgrapevine

I know you mentioned working with a Square advocate already. However, they can take a look at your account with you to help shine a light here, as they can look at your account alongside you to pinpoint what's going on with your Marketing reporting. Please reach out by phone or email when you have a moment by logging into your Square account and heading here.

Re: How are Attributable Sales calculated for Marketing Campaigns?

GourmetOnWheels — Fri, 18 Aug 2023 07:13:55 GMT

I wonder that too. It makes no sense often.

I send an email to promote my friend knife sharpening house calls and a few days later I see

$59.03

Attributable Sales

René