Smart Group: Email Subscribers vs Marketing Audience

TrinityTreasure — Sun, 21 Sep 2025 07:47:33 GMT

My numbers are not consistent? In my customer directory, I have 1605 total customers, there are 976 customers in a smart group entitled email subscribers. However when I schedule a marketing campaign, it only shows 871 reachable customers. Why are these numbers different?

Re: Smart Group: Email Subscribers vs Marketing Audience

TheRealChipA — Wed, 11 Oct 2023 12:39:42 GMT

Hi @TrinityTreasure Here is a summary of how these lists are different. These are lifted from the referenced documents. I hope they help clear up any questions, but let me know if you have any further concerns.

Expanded Reachable Customers announcement (10/2016)

Reachable customers include:

Any customers you have imported or added to the directory that have an email address
Customers who’ve visited you at least once within the last 12 months, AND
- Paid with a credit or debit card
- Elected to receive a digital receipt via email

Customer Directory updates (12/2020)

Email Subscribers does not include customers who have unsubscribed, nor does it contain email addresses that have bounced.

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Smart Group: Email Subscribers vs Marketing Audience

Re: Smart Group: Email Subscribers vs Marketing Audience