https://community.squareup.com/t5/Community-Corner/Smart-discounts-win-emotional-discounts-lose/m-p/836386#M17267 <P class=""><SPAN>Discount codes are powerful, and they’re also easy to abuse when sales feel slow. What usually happens is when sales dip for a few days, panic kicks in, and suddenly there’s a 20% off code floating around.</SPAN></P><P class="">&nbsp;</P><P class=""><SPAN>What we see across TicketsCandy events:</SPAN></P><P class=""><SPAN>- Events that run constant discounts sell about 12% more tickets but earn up to 18% less total revenue.</SPAN></P><P class=""><SPAN>- Public discount codes get shared beyond the intended audience about 40% of the time.</SPAN></P><P class=""><SPAN>- Limited, targeted codes convert 2x better than open, site-wide ones.</SPAN></P><P class="">&nbsp;</P><P class=""><SPAN>Discounts work best with a clear purpose: reward early buyers, partner with a specific community, or reactivate past attendees. And they work worst as a stress response.</SPAN></P> Tue, 24 Feb 2026 03:54:43 GMT TicketsCandy 2026-02-24T03:54:43Z https://community.squareup.com/t5/Community-Corner/Smart-discounts-win-emotional-discounts-lose/m-p/836386#M17267 <P class=""><SPAN>Discount codes are powerful, and they’re also easy to abuse when sales feel slow. What usually happens is when sales dip for a few days, panic kicks in, and suddenly there’s a 20% off code floating around.</SPAN></P><P class="">&nbsp;</P><P class=""><SPAN>What we see across TicketsCandy events:</SPAN></P><P class=""><SPAN>- Events that run constant discounts sell about 12% more tickets but earn up to 18% less total revenue.</SPAN></P><P class=""><SPAN>- Public discount codes get shared beyond the intended audience about 40% of the time.</SPAN></P><P class=""><SPAN>- Limited, targeted codes convert 2x better than open, site-wide ones.</SPAN></P><P class="">&nbsp;</P><P class=""><SPAN>Discounts work best with a clear purpose: reward early buyers, partner with a specific community, or reactivate past attendees. And they work worst as a stress response.</SPAN></P> Tue, 24 Feb 2026 03:54:43 GMT https://community.squareup.com/t5/Community-Corner/Smart-discounts-win-emotional-discounts-lose/m-p/836386#M17267 TicketsCandy 2026-02-24T03:54:43Z