thread Re: Do event descriptions really matter, or do people just look at the date and price? in Community Corner

Do event descriptions really matter, or do people just look at the date and price?

TicketsCandy — Sat, 07 Feb 2026 02:22:29 GMT

This comes up a lot when organizers are debating whether to rewrite their page or “just get it live.”

What we see across TicketsCandy events:

- About 60% of buyers scroll past the first paragraph before deciding.

- Events with a clear opening hook convert ~18% better than generic intros.

- Long, unfocused descriptions reduce checkout completion by around 10%.

Most people don’t read everything, but they do scan for one thing that clicks.

What usually works:

- First 2–3 lines explain exactly who it’s for.

- One clear outcome or reason to care.

- Details later for people who need them.

Re: Do event descriptions really matter, or do people just look at the date and price?

DinaLRosenberg — Sat, 07 Feb 2026 02:43:16 GMT

I feel like we need to live sell our event & talk about it to actively sell. I find in the personal development world that the sales pages for events are pretty cheesy.

We actually setup our events as items in Square inventory to make it easier for us since we're primarily retail.

Re: Do event descriptions really matter, or do people just look at the date and price?

TicketsCandy — Tue, 10 Feb 2026 04:01:20 GMT

Yep, I guess personal development pages can get real cringe real fast )