https://community.squareup.com/t5/Community-Corner/Have-you-ever-changed-ticket-prices-after-sales-started/m-p/832811#M17026 <P>What we learned from our data:<BR />- Price increases after early sales don’t hurt conversion when clearly explained.<BR />- Sudden price drops without context lead to more refund requests and angry emails.<BR />- Events that frame changes as “early bird ending” perform about 25% better than silent edits.</P><P>&nbsp;</P><P>So, raising prices can work if buyers expect it, but dropping prices can backfire if early buyers feel burned.</P><P>&nbsp;</P><P><span class="lia-inline-image-display-wrapper lia-image-align-center" image-alt="Have you ever changed ticket prices after sales started?" style="width: 805px;"><img src="https://community.squareup.com/t5/image/serverpage/image-id/54642i9D4C4B785BA5FADC/image-size/large?v=v2&amp;px=999" role="button" title="change-ticket-prices.jpg" alt="Have you ever changed ticket prices after sales started?" /><span class="lia-inline-image-caption" onclick="event.preventDefault();">Have you ever changed ticket prices after sales started?</span></span></P><P>&nbsp;</P> Fri, 23 Jan 2026 02:10:18 GMT TicketsCandy 2026-01-23T02:10:18Z https://community.squareup.com/t5/Community-Corner/Have-you-ever-changed-ticket-prices-after-sales-started/m-p/832811#M17026 <P>What we learned from our data:<BR />- Price increases after early sales don’t hurt conversion when clearly explained.<BR />- Sudden price drops without context lead to more refund requests and angry emails.<BR />- Events that frame changes as “early bird ending” perform about 25% better than silent edits.</P><P>&nbsp;</P><P>So, raising prices can work if buyers expect it, but dropping prices can backfire if early buyers feel burned.</P><P>&nbsp;</P><P><span class="lia-inline-image-display-wrapper lia-image-align-center" image-alt="Have you ever changed ticket prices after sales started?" style="width: 805px;"><img src="https://community.squareup.com/t5/image/serverpage/image-id/54642i9D4C4B785BA5FADC/image-size/large?v=v2&amp;px=999" role="button" title="change-ticket-prices.jpg" alt="Have you ever changed ticket prices after sales started?" /><span class="lia-inline-image-caption" onclick="event.preventDefault();">Have you ever changed ticket prices after sales started?</span></span></P><P>&nbsp;</P> Fri, 23 Jan 2026 02:10:18 GMT https://community.squareup.com/t5/Community-Corner/Have-you-ever-changed-ticket-prices-after-sales-started/m-p/832811#M17026 TicketsCandy 2026-01-23T02:10:18Z