thread Re: ‌🤑 What has been the most profitable promotion for your business? 🏷 in Community Corner

‌🤑 What has been the most profitable promotion for your business? 🏷

isabelle — Mon, 16 Dec 2024 15:31:50 GMT

Hey Seller Community 🌟

Happy Wednesday! Today, we're hoping to learn...

‌What has been the most profitable promotion for your business?

Some examples are: buy one get one free, flash sale, end of year sale, first time discount, etc.

Looking forward to reading and learning from your replies 🧠

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

Jacen_Wright — Wed, 05 Jan 2022 21:55:06 GMT

Facebook Ads, mixed with text messaging, and radio Ads, have worked well for us. As we move into more urban areas as a company, we plan to trade the radio ads for Hulu Ads. We also have email campaigns, and make sure that our search results stay where they belong.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

delphiangel — Thu, 06 Jan 2022 01:48:02 GMT

Delphina Designs best seller promotions: in-person talking to customers. Instagram will be my priority for 2022.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

AR_Hive_Wright — Thu, 06 Jan 2022 13:53:58 GMT

Arkansas Hive Wright: I Make a quality product and I get more business from other beekeepers that spread the word of what I make. Quality will always win over quantity in the long run.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

greatnesscafe — Thu, 06 Jan 2022 14:49:45 GMT

Buy one get one free, but you must bring the person with you that you are giving the free smoothie to.

That has worked extremely well for us. We were also able to offer samples with this which ended with food purchases and repeat customers.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

MAMADUKES — Thu, 06 Jan 2022 16:50:46 GMT

Free local delivery! That typically gives us a 300% increase in sales.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

BluntzerFS — Thu, 06 Jan 2022 16:51:29 GMT

Here's my contribution!!! We started this years ago as way to boost slow days and increase social media engagement. Now, my customers wait anxiously for these type of sales to be posted. Your an do them whenever you'd like, on a schedule, or sporadically...

Feel free to steal this. I feel as if I have come up with it, (over 10 years ago) but have often seen it done many different ways since I've started it as well... It's something we like to call a Secret Sale. For example: Mention this post (Facebook or IG, or Email, or Text Message if utilizing text message marketing) in store today and get XXX for just $5.00 (Regularly $10.00 each).... Secret Sales are exclusively for Social Media Fans & Email Subscribers and are not advertised in store. Sale price valid XXX, Jan XX, 2022 only. Limit XX (item description) per customer per day at promo price.

My Facebook seems like such a mess to me right now... but you can certainly visit my page to see the post in action. The algorithm has thrown off a lot of my like counts and organic engagement, but Ill tell you first hand the numbers are up when these type of sales are posted. www.facebook.com/bluntzerfruitstand

That's basically the setup. Include a great pic of the item on sale. Perhaps with text overlaid. It has really helped to push out soon to expire items, excess stock of items, or boost particularly slow days. You can also do this with a storewide or category specific percentage off!

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

JoePOC — Thu, 06 Jan 2022 16:57:32 GMT

Gift cards!!!!!

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

Hailey — Thu, 06 Jan 2022 17:08:58 GMT

another interesting avenue when looking to swap out radio for something... podcast ads

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

SistahsCouture — Thu, 06 Jan 2022 18:44:11 GMT

I increased my overall sales by adding radio advertisement. I plan to branch out into other avenues of marketing as well.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

seaside — Thu, 06 Jan 2022 20:26:10 GMT

We have a local granite quarry with a unique pink granite that is used in many famous places. A local artist has been making products for years and we have an exclusive agreement with him. They are lovely items but we never put them on sale. We took years worth of his slightly irregular pieces and did a special geared toward locals during our slow season. This allowed them to get items a deep discount for themselves. Most were not gift quality. We sold everything including some pieces from the regular collection and helped get the word out that we were the place to go to find local granite items.

Instagram has been generally a good source to get people to the area and the store, as our setting is right on the water and we are in a historic building. Pictures of the area always do well and many people follow our account for that reason.

Our best print conversions are always articles about us, our shop, or unique products in magazines. Paid print ads have done best as single item listings in local holiday gift guides or guides that list things to do in the area during a particular season as these are distributed as an insert in a free paper delivered to all local residents. These inserts are often saved to use for reference for activities all season, and we see many people bring them in with our product that they have seen, Another new one for us but seems promising so far is a tourism guide for the closest city to our business. It is more expensive but is widely distributed all year long.

The least effective ads have been directly printed in local papers, I think the quality of the pictures and the amount of other ads and articles that may not be of interest to people, make them quickly discarded for the next paper.

Heather

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

lrperry — Fri, 07 Jan 2022 05:22:48 GMT

Offering a percentage off of our products to returning customers and offering a referral discount to regular customers when their referrals actually purchase items.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

Judead — Fri, 07 Jan 2022 14:58:19 GMT

Online holiday sales help or snow days when you can’t get to the shop which is rare in Tn but we are currently experiencing. You are closed but forwarded phones can allow for processing square online gift cards. As for media I’ve said this to all of my clients best bang for the buck is a 4x8 banner period. Clear message on something you are trying to promote. Keep it clean and to the point. Banners are very inexpensive. 150-200. In one week we had over 20 extra orders because of the banner, when the customers were asked; which a couple orders paid for the banner. You will thank me later.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

awakenings — Fri, 07 Jan 2022 19:25:58 GMT

We do a buy more save more promotion that starts at a 5% discount for spending $25 and goes up to a 25% discount at max tier. We setup all of our promos as Facebook Events and boost them, as well as email to our list. Signage for the promo goes up at closing the night before as we get a lot of foot traffic and it's always resulted in the most success. We also do mystery sales that range from 5 -50% discounts the customer pulls a slip when they are ready to check out. T&C on that one are strict - no adding to the sale once the discount is pulled and if you opt not to purchase something after the discount is pulled the full discount is forfeited.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

phreshbakedgood — Fri, 07 Jan 2022 21:47:53 GMT

Did a flash weekend sale during December a few weeks before Christmas that went off great.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

finnandemma — Fri, 07 Jan 2022 22:04:35 GMT

We are a baby product company and we will be launching a collection of baby onesies, clothes and toys that are bee themed. Our products are all 100% organic and I have been so curious to try to get the word out to bee keepers and similar interest minded people. Do you have any suggestions on where this niche "hangs out" digitally speaking?

here is an example of two or our products that are already in the market but we have a gorgeous print coming out soon too.

https://www.finnandemma.com/products/graphic-bodysuit-bumble-bee-kind

https://www.finnandemma.com/products/long-sleeve-graphic-bodysuit-bee-mine?variant=411[Redacted]

I thought I would ask...

SMS has been incredibly good for us...

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

DinaLRosenberg — Fri, 07 Jan 2022 23:01:09 GMT

We have had major success with Friday Night Sales live on Instagram. During that sale we show all our new inventory and offer 15% off to all those that buy during that time.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

Doran — Fri, 07 Jan 2022 23:16:27 GMT

For 2021 I really focused on building a strong newsletter following. I consistently posted 1 newsletter a week, offered a discount at signup and then special sales and announcements in the newsletter. It worked great for me. The day following the newsletter going out I notice an increase in online sales as well as people coming in to the shop to ask about things from the newsletter.

I work solo so I didn't have time for this so I hired a girl online to create the newsletters for me. I send her a spreadsheet every quarter of themes and promos. She sends the newsletter over on Tuesdays, I looked them over add/subtract things and then schedule them for Thursdays. I'm very happy with the results and sales increase.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

GruvyGraphics — Fri, 07 Jan 2022 23:49:54 GMT

Commercial Videos BY FAR!

Anywhere I post them I get leads. They appeal so much better than any designed ad. Gruvy Graphics Does Great "Super Bowl Type" Business Commercials Ads. I tried the ones wix has, but they're a little generic. Good for personal projects tho.

Re: ‌🤑 What has been the most profitable promotion for your business? 🏷

GruvyGraphics — Fri, 07 Jan 2022 23:53:29 GMT

Commercial Video's by far! Anywhere I post them they get mad views and develop more leads. Gruvy Graphics does some of the best "Super Bowl Type" 15sec. commercials in my opinion. I tried wix but didn't like the templates.