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    <link>https://community.squareup.com/t5/Event-Calendar/The-Future-of-Beauty-2025-What-Clients-Want-and-How-to-Stay/ec-p/801802#M16</link>
    <description>&lt;H3 id="about-the-event" class="gap-bottom-small"&gt;About the event&lt;/H3&gt;
&lt;P&gt;Client expectations are evolving. Is your beauty business ready?&lt;/P&gt;
&lt;P&gt;In our latest report, more than 4,000 consumers shared how the industry is changing in 2025. From tech-powered tools to smarter loyalty programs, innovation is no longer optional — it’s essential.&lt;/P&gt;
&lt;P class="gap-bottom-medium"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="gap-bottom-medium"&gt;Join Square and a panel of beauty leaders as they explore the top trends shaping the future of beauty. Learn how innovative businesses are adapting to grow, stay ahead, and build stronger client connections.&lt;/P&gt;
&lt;P class="gap-bottom-medium"&gt;&amp;nbsp;&lt;/P&gt;
&lt;H3 id="what-youll-learn" class="gap-bottom-small"&gt;What you’ll learn&lt;/H3&gt;
&lt;UL&gt;
&lt;LI&gt;How to expand revenue through memberships, services, and retail (plus a demo)&lt;/LI&gt;
&lt;LI&gt;What clients expect from your checkout experience (hint: it’s not cash)&lt;/LI&gt;
&lt;LI&gt;How to build loyalty beyond points and drive repeat bookings with personalization, automation, and smart marketing via email and SMS&lt;/LI&gt;
&lt;LI&gt;Why beauty pros are embracing AI, text, and automation to save time and meet the demand for digital convenience&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Please RSVP "Yes" to this event at the top right side of this page. That way other Community members and the Square team will know you'll be joining.&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-center" image-alt="Screenshot 2025-06-12 at 11.03.23 AM.png" style="width: 200px;"&gt;&lt;img src="https://community.squareup.com/t5/image/serverpage/image-id/51909i065A48F5F8E9F396/image-size/small?v=v2&amp;amp;px=200" role="button" title="Screenshot 2025-06-12 at 11.03.23 AM.png" alt="Screenshot 2025-06-12 at 11.03.23 AM.png" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Next, use the link below to register for the online event. This will give you the access link for the event.&amp;nbsp;&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 class="lia-align-center"&gt;&lt;A class="custom-post-button" href="https://squareup.com/us/en/events/future-of-beauty-webinar-q325?page=community" target="_blank" rel="noopener noreferrer"&gt;Register now&lt;/A&gt;&lt;/H2&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
    <pubDate>Mon, 14 Jul 2025 17:46:59 GMT</pubDate>
    <dc:creator>Hailey</dc:creator>
    <dc:date>2025-07-14T17:46:59Z</dc:date>
    <item>
      <title>The Future of Beauty 2025: What Clients Want and How to Stay Ahead</title>
      <link>https://community.squareup.com/t5/Event-Calendar/The-Future-of-Beauty-2025-What-Clients-Want-and-How-to-Stay/ec-p/801802#M16</link>
      <description>&lt;H3 id="about-the-event" class="gap-bottom-small"&gt;About the event&lt;/H3&gt;
&lt;P&gt;Client expectations are evolving. Is your beauty business ready?&lt;/P&gt;
&lt;P&gt;In our latest report, more than 4,000 consumers shared how the industry is changing in 2025. From tech-powered tools to smarter loyalty programs, innovation is no longer optional — it’s essential.&lt;/P&gt;
&lt;P class="gap-bottom-medium"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class="gap-bottom-medium"&gt;Join Square and a panel of beauty leaders as they explore the top trends shaping the future of beauty. Learn how innovative businesses are adapting to grow, stay ahead, and build stronger client connections.&lt;/P&gt;
&lt;P class="gap-bottom-medium"&gt;&amp;nbsp;&lt;/P&gt;
&lt;H3 id="what-youll-learn" class="gap-bottom-small"&gt;What you’ll learn&lt;/H3&gt;
&lt;UL&gt;
&lt;LI&gt;How to expand revenue through memberships, services, and retail (plus a demo)&lt;/LI&gt;
&lt;LI&gt;What clients expect from your checkout experience (hint: it’s not cash)&lt;/LI&gt;
&lt;LI&gt;How to build loyalty beyond points and drive repeat bookings with personalization, automation, and smart marketing via email and SMS&lt;/LI&gt;
&lt;LI&gt;Why beauty pros are embracing AI, text, and automation to save time and meet the demand for digital convenience&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Please RSVP "Yes" to this event at the top right side of this page. That way other Community members and the Square team will know you'll be joining.&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-center" image-alt="Screenshot 2025-06-12 at 11.03.23 AM.png" style="width: 200px;"&gt;&lt;img src="https://community.squareup.com/t5/image/serverpage/image-id/51909i065A48F5F8E9F396/image-size/small?v=v2&amp;amp;px=200" role="button" title="Screenshot 2025-06-12 at 11.03.23 AM.png" alt="Screenshot 2025-06-12 at 11.03.23 AM.png" /&gt;&lt;/span&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Next, use the link below to register for the online event. This will give you the access link for the event.&amp;nbsp;&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 class="lia-align-center"&gt;&lt;A class="custom-post-button" href="https://squareup.com/us/en/events/future-of-beauty-webinar-q325?page=community" target="_blank" rel="noopener noreferrer"&gt;Register now&lt;/A&gt;&lt;/H2&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Mon, 14 Jul 2025 17:46:59 GMT</pubDate>
      <guid>https://community.squareup.com/t5/Event-Calendar/The-Future-of-Beauty-2025-What-Clients-Want-and-How-to-Stay/ec-p/801802#M16</guid>
      <dc:creator>Hailey</dc:creator>
      <dc:date>2025-07-14T17:46:59Z</dc:date>
    </item>
    <item>
      <title>Re: The Future of Beauty 2025: What Clients Want and How to Stay Ahead</title>
      <link>https://community.squareup.com/t5/Event-Calendar/The-Future-of-Beauty-2025-What-Clients-Want-and-How-to-Stay/ec-p/802419#M17</link>
      <description>&lt;P&gt;I really enjoyed the Future of Retail virtual event back in May. Highly recommend the Future of Beauty&amp;nbsp;&lt;a href="https://community.squareup.com/t5/user/viewprofilepage/user-id/216450"&gt;@Thehairsalon&lt;/a&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Sun, 20 Jul 2025 17:45:25 GMT</pubDate>
      <guid>https://community.squareup.com/t5/Event-Calendar/The-Future-of-Beauty-2025-What-Clients-Want-and-How-to-Stay/ec-p/802419#M17</guid>
      <dc:creator>BrianaJo</dc:creator>
      <dc:date>2025-07-20T17:45:25Z</dc:date>
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