thread Re: Conversion Tracking With Google Ads / Analytics in Appointments & Bookings

Conversion Tracking With Google Ads / Analytics

revive2025 — Mon, 22 Sep 2025 13:44:07 GMT

I'm trying to set up conversion tracking or any other way of measuring if my advertising if effective and if they came from social media, google ads, or they're a returning customer. I see the last thread about this has been in 2024. Has there been any changes to this or any workaround to do this?

Re: Conversion Tracking With Google Ads / Analytics

Ellie_ — Fri, 25 Apr 2025 17:18:05 GMT

Hi there, @revive2025,

That is a great question! For clarification, have you followed these steps for adding tracking codes to your site? If so, what are you missing from that information for your account? If you have additional questions, please let us know!

Also, I see that this is your first post, so I wanted to say welcome to the Square Community! 🥳 We are so happy to have you here. While you are here, we recommend checking out our Orientation & Etiquette. Hope this helps! 😊

Re: Conversion Tracking With Google Ads / Analytics

VividCreature — Tue, 10 Jun 2025 18:43:56 GMT

Hi Ellie_,

I can't speak for the original post, but for us the issue is that this does not work for Appointments.

We run a hair salon, and want to run several different ad campaigns (on Google, on Facebook/Instagram, and via Text/Email)

Without the ability to embed a pixel or at least re-route to a custom confirmation page (where we can have that pixel embedded), we cannot track which ad campaigns are effective. As a result, we can only guess at which ad/audience is performing best, and as a result, we will end up spending more than is needed and being very inefficient with our ad spend.

This is a major issue for any services business that also wishes to run ads.

Re: Conversion Tracking With Google Ads / Analytics

mitin — Mon, 12 Jan 2026 15:56:40 GMT

HI Everyone,

If using square appointments, this is a challenge within the system,

The solution is to build a custom booking page that can still utilize square in the backend

This is what I ended up doing for my nail salon, feel free to check it out fancynailsspa.com/bookings

DM me if you have any questions.
Mitin

Re: Conversion Tracking With Google Ads / Analytics

benpatjohn — Fri, 27 Mar 2026 19:47:31 GMT

Hey Mitin! I am considering switching to Square and this solution is what I am looking for. Would love to discuss this further with you!

Re: Conversion Tracking With Google Ads / Analytics

mitin — Mon, 30 Mar 2026 21:20:56 GMT

Hi @benpatjohn Feel free to DM me here, Also let me know what you're trying to accomplish and if you can share your current site/booking system that would be helpful.
I would be happy to discuss
Mitin

Re: Conversion Tracking With Google Ads / Analytics

mitin — Thu, 02 Apr 2026 11:55:57 GMT

Hi @kateparker7788
Those instructions provided by Square are incorrect. They don’t allow you to track conversions. I’ve verified and validated this with both Square and Google after spending hours on the call with them. This is a limitation of Square, so I was forced to build my own booking page that allows me to track my conversions. If you need to track your website conversions for your appointments, the only way to do it is to use your own booking front-end. I hope this helps.

Re: Conversion Tracking With Google Ads / Analytics

tyxhq — Mon, 13 Apr 2026 06:38:44 GMT

Hi Mitin, can you please tell us how did you manage to do that? can you post a video tutorial or any hints what you did?

I use wordpress, how would i go about even doing that.

Kind regards, Hussein