thread Re: Rewarding Top Customers- Holiday Gifting Done Smartly. in Retail & eCommerce

Rewarding Top Customers- Holiday Gifting Done Smartly.

DinaLRosenberg — Tue, 02 Dec 2025 21:35:11 GMT

Something we started last year in 2024 is that we ran a smart marketing group and found our top 20 purchasers for the year (I actually did last 8 months).

Those customers will get a surprise gift in the mail with a hand written note from us telling them how much we appreciate them.

We use inventory we already have on to make these gifts and for a $20-30 investment per person, it does give quite a ROI.

(we have 21 customers that have spent over $3500 each in the past 8 months)

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

schaefferjosh — Wed, 03 Dec 2025 00:07:19 GMT

If I spent that much with a business over a period of time, and this showed up in the mail? The smile I would have for a month - Easy. It won't cost you much, but you will absolutely make their day and let them know that they mean something to you and your business. 🔥

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

WoodCandleCo — Wed, 03 Dec 2025 01:52:18 GMT

I love this! Do you just pull address data from Square? I have some aging stock that I wouldn't mind killing two birds using this method! 🙂

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

DinaLRosenberg — Wed, 03 Dec 2025 13:19:59 GMT

The easiest way I figured to do this was under customers-

customers > directory > + create group > smart group > top spenders > then put in your purchase details (time and total parameters).

I kept messing with it until I got 20 people 🙂

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

Eddiemunster — Wed, 03 Dec 2025 20:53:29 GMT

That's a really great idea. I think I might have to borrow that one!

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

bonny — Thu, 04 Dec 2025 04:12:29 GMT

One time I announced in my newsletter that I was going to randomly choose three customers to send them a set of gift tags featuring my new design. They didn't know I sent them to all my customers. Interestingly, it sparked a flurry of orders, so it was money very well spent.

Bonny Wagoner - Artist/Illustrator

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

DinaLRosenberg — Sat, 06 Dec 2025 01:21:08 GMT

that's actually a really fun suggestion

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

GFC25th — Sat, 06 Dec 2025 09:58:19 GMT

I love this idea! Thanks for sharing!

Re: Rewarding Top Customers- Holiday Gifting Done Smartly.

DrJonBones — Mon, 08 Dec 2025 00:19:48 GMT

We have done the same. As a board game restaurant and bar, we invited our top spenders in with their friends and said we would not charge them or their friends the $10 cover charge for playing games. It works pretty well and brought in a lot of new customers. We also use a comeback program for customers who spent well but have not been in for over 4 months, and it works well. Important to make it as simple as possible for them to book in and take advantage of the offer.