thread Re: What has been your most effective marketing tactic or advertising campaign? in Retail & eCommerce

What has been your most effective marketing tactic or advertising campaign?

Helen — Tue, 09 Dec 2025 17:50:37 GMT

Marketing and advertising have been on my mind lately (see: What has been your most effective marketing tactic or advertising campaign?) so I'd love to hear more your success in marketing or advertising for your business. What worked? How long did it take to test or identify the best approach? Did you hire someone to help?

Re: What has been your most effective marketing tactic or advertising campaign?

maxpete — Wed, 22 May 2024 14:43:52 GMT

Ohhh excited to see the replies to this!

I was following some previous conversations around this in the Community and interested to hear your take @saltwaterssi and @aaronc123

Re: What has been your most effective marketing tactic or advertising campaign?

DinaLRosenberg — Wed, 29 May 2024 13:23:07 GMT

Right now what's working best is we created a viral product on TT that we allow other creators to earn a commission on- this has created even more reach and virality around our brand. We send a postcard and stickers to every order we send out and it's doing quite well!

We haven't had much success with traditional advertising and we're pretty resistant to even paying money for reach that isn't targeted to our demographic/psychographic so we stay away from those "big net" spends.

Re: What has been your most effective marketing tactic or advertising campaign?

LocavoreStore — Tue, 25 Jun 2024 23:51:49 GMT

Sounds simple enough, but one of our most profitable marketing strategies has been artistically drawn chalkboard sandwich boards... For us, who relies primarily on local in-person sales, turns out daily main street vehicle and foot traffic offers 100x's the exposure of an ad in a paper, magazine, or social influencer feed. We've spent tons of money on social, video, print, discount, and giveaway campaigns... And a couple cheap chalkboard signs have out-played it all!

And probably because it's free/happens all on it's own. But, organic referrals (be it from customers, or groups)!!! Anytime we get a writeup in a magazine, for any kind of novel aspect of our business, we see instant results (while advertising in the same print costs more than it brings in). I guess you might say it's the opposite of marketing strategy. But it could really pay off if you can "game" that aspect of your business without being insincere. Find a uniqueness or quality to your business that perhaps can best be seen from an outside perspective, and lean in... Then the "lifestyle" folks out there will find it, and they will advertise for you because they are always looking for more content 🙂