thread Looking for Feedback on a Marketing Program in Retail & eCommerce

Looking for Feedback on a Marketing Program

dylrich20 — Tue, 05 Mar 2024 17:00:14 GMT

I operate a specialty candy store and we just launched a fun marketing campaign called Munch Madness. Similar to the other tournament that happens in March, it's a bracket-style, single elimination tournament where 16 of our most popular candies will go head to head in a weekly sales off. Whichever item sells more each week advances to the next round until a 'chomp-ion' is crowned. We've invited anyone interested to fill out a free online bracket with their predictions and will award prizes to the highest scoring brackets including a $10K grand prize if anyone submits a perfect bracket.

More details, bracket submission links and a "selection show" parody video we created to announce the campaign can be found here: www.trythesweetspot.com/munchmadness.

Question: We've seen strong feedback so far & our existing + many new prospective customers across the country have had a lot of fun with it. I'd like to explore building the program into a plug & play program that any applicable retailer can run on their own. Would you be interested in something like that and if so, how would you expect payment to work (e.g. monthly subscription, fee per entry, etc?).

Thank you in advance for your feedback and brackets will remain open until 3/17 so if you're into candy, take a minute and fill out a bracket! You just might get lucky and win $10K! -Dylan

Re: Looking for Feedback on a Marketing Program

_Violet — Tue, 05 Mar 2024 21:10:16 GMT

Hi there, @dylrich20 - Thanks for sharing this with us here in the Seller Community. How exciting! It looks like this took some effort 👏

In order to help you get some feedback from experienced Square Sellers, I'm tagging in some of our Super Sellers who use Square Marketing and Loyalty to share their thoughts 🙂 @GourmetOnWheels @TCSlaguna @doc_choc @jjgard

Re: Looking for Feedback on a Marketing Program

dylrich20 — Tue, 05 Mar 2024 21:12:16 GMT

Thank you so much, Violet! I may end up building it out for my own use as I plan to make this an annual event but if there are others interested in executing something similar, I'll certainly take that into account when designing/developing. I very much appreciate it!

Re: Looking for Feedback on a Marketing Program

_Violet — Tue, 05 Mar 2024 22:37:52 GMT

You're welcome! ❤️

Re: Looking for Feedback on a Marketing Program

maxpete — Tue, 05 Mar 2024 22:52:14 GMT

Just came here to say this program looks so cool!

Re: Looking for Feedback on a Marketing Program

dylrich20 — Wed, 06 Mar 2024 05:10:28 GMT

i appreciate that max! it's been a lot of fun so far. few more weeks of open bracket submissions then the real fun will begin!

Re: Looking for Feedback on a Marketing Program

hive23 — Wed, 06 Mar 2024 13:35:32 GMT

This is an amazing idea. The great feedback you're getting is well-deserved. Fantastic work!

Re: Looking for Feedback on a Marketing Program

dylrich20 — Wed, 06 Mar 2024 16:58:38 GMT

Very much appreciate that @hive23! Thank you so much!

Re: Looking for Feedback on a Marketing Program

JUYBoutique20 — Sun, 10 Mar 2024 02:12:53 GMT

This is a fabulous idea. Congrats on such great responses.