Building Strength, Spirit and Business: How The BLOW Uses Square

Laurie_ — Tue, 09 Dec 2025 18:32:18 GMT

Hi, Seller Community! We’re excited to introduce you to The BLOW, a Melbourne-based business offering premium blow dry and dry style services, and walk you through how they’ve leveraged Square Appointments and Team Management to elevate and streamline their day-to-day.

The BLOW started off with a single salon in Melbourne and has since expanded to a second location. Through Square, they were able to consolidate their different services into one seamless system that can manage appointment bookings, customer communication, as well as online and in-person payment processing.

“Phones aren’t open 24/7. Salons aren’t open 24/7, but Square is and online booking is.” - Phoebe Simmonds, Founder, The BLOW

The Square Appointments calendar helps to make scheduling a breeze.

By integrating Square Appointments with Square Online, The BLOW’s clients can book their own appointments on their own time. The booking page can be easily embedded onto existing websites and social channels, and shared via QR Code, giving customers greater access to your business. The flexibility around setting your own client communications and cancellation policies means you can tailor the experience to suit your business needs. For The BLOW, this means more ways to schedule appointments 24/7.

With Team Management, staff can clock in or out from point of sale or their own mobile device via the Team App.

With the recent expansion of the business, The BLOW have found the answers to managing their growing team across multiple locations with Team Management. The ability to customise location hours for each staff member and create individual staff profiles makes schedule management a breeze and allows managers to easily view shift data, including hours worked, commissions and more. Staff can request time off and clock in and out from a shared point of sale device, or via the Square Team app.

The Square Stand is a powerful iPad POS designed to impress.

Square’s sleek point of sale hardware is well-suited to The BLOW’s modern aesthetic, allowing them to conveniently process in-person payments at the salon. With options for both online (eGift Card) and physical gift cards as part of the free point of sale offerings, The BLOW are able to boost sales of products and services. Creating promo codes for discounts is another great way for businesses to incentivise multiple and repeat bookings.

Click here to learn more about how The BLOW uses Square.

Have any questions about how your business might be able to utilize these tools? Please leave us a comment below!

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Building Strength, Spirit and Business: How The BLOW Uses Square