thread Re: Birthday Offers in Beauty & Wellness

Birthday Offers

Bronze_Palms — Fri, 08 Apr 2022 17:29:49 GMT

I found the "collect birthday" option on square marketing so I sent that email out.

I would love to hear what you guys are gifting to clients on their birthday.

Spray tans are my primary service, and most women tan for their bday anyways, so instead of discounting that, I decided to move inventory and gift them a lotion instead. It sells for $20 but I buy and pack for $9.75.

Re: Birthday Offers

JUYBoutique20 — Tue, 12 Apr 2022 20:56:24 GMT

I offer 15% off their total purchase. My customers love it because I rarely have sales. I like the free lotion idea.

Re: Birthday Offers

Doran — Tue, 12 Apr 2022 21:39:01 GMT

Give a self-care kit. It is a small cosmetic bag I have made with my logo filled with a handful of samples, an inspirational quote on a card, and a bathbomb or shower fizz. Total cost me about $7.00 and everyone loves them.

Re: Birthday Offers

justshootme — Wed, 13 Apr 2022 07:41:42 GMT

I actually preferred the $5 default coupon and went with the smaller size cut out of my margins along with a plan to incentivize customers with $5 size coupons more often in tandem with Square Marketing Texting Campaigns continuing on 3 month rolling cycles.

Re: Birthday Offers

RachKiv — Fri, 15 Apr 2022 21:25:21 GMT

Have you had luck with the texting campaigns? I've been looking into that idea for a bit. Wondering if it's lucrative

Re: Birthday Offers

SparkPlug-Jake — Thu, 05 May 2022 16:53:35 GMT

Good question! We've seen surprise gift prompts come in, birthday gift bags, coupons, etc. but I think what really keeps current customers coming back is adding a personal touch to every transaction. This strengthens rapport with the client and makes them feel special. A personalized note can go a long way!